לוח אפשרויות קריירה - הדרך החכמה להייטק

A global and well-established high-tech company specializing in innovative test solutions for electric motors (EVs, two-wheeled vehicles, and more) is looking for a Marketing & Business Intelligence Leader (MBL) to join our team.
About the job
We are looking for a motivated Marketing & BI Leader, to join our dynamic, rapidly growing extended business activities
This role is to provide marketing activities to meet our customer needs, as well as to achieve sustainable business growth results through market intelligence, creativity, and strategic vision.
Responsibilities
As a Marketing & BI manager, you will be responsible to initiate, coordinate, and execute marketing strategies that will be contributed to the market share growth. You will need to increase brand awareness, and brand familiarity while following the competitors’ business in order to increase market share, in a competitive environment. Among your responsibilities:
• Competitor/Industry analysis: in-depth research and analysis of E-Motor testing landscape and products, emerging technology and trends, capabilities, features, strengths & weaknesses.
• Sales enablement: work with marketing & sales team to create the appropriate tools to enable customer-facing team to drive sales and customer support.
• Product differentiation: identify unique selling points and differentiators for the company’s products compared to its competitors. Present this information in a clear value-driven manner.
• Creating and writing: various marketing and sales enablement collaterals (brochures, Ads, whitepapers, case studies, user and technical guides, presentations, campaigns), technical sheets, and media correspondence, to support the company’s growth, while working closely with R&D and technical experts to understand the company’s products.
• Implementing online marketing activities including PR, website, social media (posts, chats, newsletters, presentations…), demand generation, lead generation, etc.
• Organizing and execution the company's participation in international exhibitions and conferences (contacting, registering, and other logistical aspects)