The opportunity
Key Account Manager builds and maintains effective long-term relationships and a high level of satisfaction with key senior-level decision makers and influencers at an assigned group of customer accounts that may include major strategic customers within a geographic or industry focus. Identifies, develops and typically closes new sales opportunities. Creates demand for the organization's products and services by raising their profile with customers. Achieves revenue targets by increasing revenue spend per account. May conduct regular status and strategy meetings with the customer's senior management to understand their needs and link them to the organization's product/service strategies. Responsibilities are within the Account Management Function as a generalist or in a combination of Disciplines.
How you’ll spend your day
Company’s marketing strategy and product marketing plans and sales targets execution at Key Accounts. KA strategy development and execution.
Conducting effective promotional activities for assigned products in the designated area.
Establishing and maintaining contacts with pharmacies, and billing departments, developing Company reputation as a professional company that provides high-quality products, health solutions, and service.
Achieving set sales goals.
Participating in additional projects within the company.
Implementing marketing strategy objectives by actively utilizing promotional materials.
Monitoring market activities of competing companies and sharing information with the team and direct supervisor.
Actively monitoring tenders in all hospitals within the work area, based on publicly available information (regarding personnel working in hospitals).
Regularly monitoring the use of contracts in all hospitals within the work area in the relevant therapeutic area, based on publicly available information and reports.
Systematic updating and analysis of data on visited and non-visited doctors, pharmacies, hospitals (target and non-target) and/or estimating this data based on the best knowledge.
Implementing the promotional budget according to the objectives.
Collaborating with external clients and engaging them in company projects within the region/product group.
Providing support and the leading role in annual contract negotiations.
Close collaboration with Marketing department and support functions (legal, finances, portfolio, supply, regulatory, medical).
Analysis of KAs performance based on sales targets achievements. Regular ROI (return on investment) through KA P&L (Profit and Loss) analysis monitoring, and focus on profitable activities.
Co-organizing promotional initiatives, workshops, conferences, and congresses in the region, as well as supporting central activities.
Processing activities related to documentation and information for the ordering process.
Preparing required Business Plan for the designated area and discussing it regularly with the supervisor.
Openness to changes in structure caused by strategic requirements.
Timely accounting of expenses, initiating all activities in required systems in accordance with compliance rules.
