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Mission
hiring a Head of User Acquisition who will lead a strategic, data-obsessed, and execution-focused team. The Head of User Acquisition will own and optimize all paid digital channels (search, social, display) to drive a qualified pipeline, accelerate ARR growth, and improve marketing efficiency across commercial and enterprise segments. This role will focus on building sustainable, data-driven paid media strategies that de-risk existing marketing channels, improve CAC/LTV ratios, and contribute to demand generation engine while supporting the company's upmarket positioning strategy.
Responsibilities
Own and optimize all inbound paid media programs (search, social, display) to drive qualified pipeline and ARR in both commercial and enterprise segments
Blend data-driven strategy with creative thinking to deliver measurable outcomesnot just traffic, but meaningful leads that convert
Build and manage full-funnel campaign executioncreating project plans, aligning stakeholders, and driving teams to deliver with speed and precision
Develop and execute segmentation strategies tailored to different customer profiles, markets, and buying stages within the property management space
Work cross-functionally to ensure landing pages and user flows are tightly aligned with campaign objectives and optimized for conversion
Collaborate with global teams across North America to align campaign strategy, messaging, and performance reporting
Manage and allocate paid media budgets based on pipeline targets, ROI, and CAC benchmarks with a high attention to staying at budget while maximizing efficiency
Analyze performance data, distill insights, and drive continuous improvement in paid channel efficiency and revenue contribution
Partner with analytics, RevOps, and marketing operations to ensure clean data, strong attribution, and actionable reporting
Stay ahead of channel trends, platform updates, and PropTech buyer behavior to keep our approach fresh, effective, and competitive
10+ years of experience in B2B paid media performance, ideally within a SaaS or high-growth tech company
Minimum 35 years of direct team management experience
Proven track record of driving qualified pipeline through multi-channel paid media strategies
Hands-on experience with Google Ads, LinkedIn, Meta, and programmatic platforms
Strong grasp of segmentation, targeting, and full-funnel campaign architecture for both commercial and enterprise buyers
Experience aligning paid campaigns with landing page strategy and user flow to maximize conversion
Equal parts data scientist and creative strategistyou can analyze performance metrics and optimize creative with equal confidence
High attention to detail, a bias toward action, and the ability to hold cross-functional teams accountable to deadlines
Experience working with global, distributed teams in a hybrid environment
Proficiency with performance and marketing tools, including Google Analytics, Salesforce, HubSpot/Marketo, Looker/Tableau, and paid media platforms
Experience in PropTech, real estate tech, or marketing to property managers, owners, or investors – Advantage
Familiarity with ABM strategies, intent data, or industry-specific buyer signals – Advantage
Knowledge of regional nuances in property management across U.S. and Canadian markets – Advantage
