We are on the hunt for a Head of Media & Insights to lead three core teams within the Brand Partnerships organization: Media Planning, Ad-Ops, and Insights & Measurement. This role owns the full media lifecycle, from pre-sale planning, through activation and delivery, to brand impact measurement.
The ideal candidate combines strong brand and media strategy expertise, understanding of ad-tech and operations, and the ability to turn data into clear, compelling insights for global clients.
Responsibilities
1. Media Planning (Pre-Sale)
Lead the Media Planning team responsible for strategy, RFP responses, media plan development, and pricing.
Build and refine planning frameworks, tools, and productized offerings to ensure consistency and excellence.
Translate brand and marketing objectives into tailored media solutions for the gaming ecosystem.
Partner with Creative and Sales to deliver high-quality proposals with strong strategic narrative.
2. Ad-Ops (Execution & Delivery)
Manage and develop the Ad-Ops team overseeing campaign setup, trafficking, QA, launch, pacing, and optimization.
Ensure operational excellence: brand safety, viewability, targeting accuracy, inventory quality, and KPI adherence.
Implement best practices, workflows, and automation that improve efficiency and scale readiness.
Maintain tight alignment between Media Planning → Account Management → Ad-Ops for seamless handoff and delivery.
3. Insights & Measurement (Post-Campaign Impact)
Lead the Insights & Measurement team responsible for brand lift studies, performance analytics, and reporting.
Build our companys standardized measurement methodology connecting media exposure to brand outcomes.
Combine data, research, and storytelling to create clear, actionable insights for clients.
Partner cross-functionally to improve measurement tools, data quality, and reporting frameworks.
The ideal candidate combines strong brand and media strategy expertise, understanding of ad-tech and operations, and the ability to turn data into clear, compelling insights for global clients.
Responsibilities
1. Media Planning (Pre-Sale)
Lead the Media Planning team responsible for strategy, RFP responses, media plan development, and pricing.
Build and refine planning frameworks, tools, and productized offerings to ensure consistency and excellence.
Translate brand and marketing objectives into tailored media solutions for the gaming ecosystem.
Partner with Creative and Sales to deliver high-quality proposals with strong strategic narrative.
2. Ad-Ops (Execution & Delivery)
Manage and develop the Ad-Ops team overseeing campaign setup, trafficking, QA, launch, pacing, and optimization.
Ensure operational excellence: brand safety, viewability, targeting accuracy, inventory quality, and KPI adherence.
Implement best practices, workflows, and automation that improve efficiency and scale readiness.
Maintain tight alignment between Media Planning → Account Management → Ad-Ops for seamless handoff and delivery.
3. Insights & Measurement (Post-Campaign Impact)
Lead the Insights & Measurement team responsible for brand lift studies, performance analytics, and reporting.
Build our companys standardized measurement methodology connecting media exposure to brand outcomes.
Combine data, research, and storytelling to create clear, actionable insights for clients.
Partner cross-functionally to improve measurement tools, data quality, and reporting frameworks.
Requirements:
7+ years of experience in media, programmatic, brand strategy, or related fields.
Proven experience managing three core teams: Media Planning, Ad-Ops, and Insights/Analytics.
Strong understanding of brand strategy and how it translates into media architecture.
Deep knowledge of brand measurement, lift methodologies, and analytical storytelling.
Technical understanding of ad-tech, programmatic fundamentals, and operational workflows.
Experience working with global brands and sales environments.
Excellent communication, organization, and leadership skills.
Passion for gaming or interactive entertainment – a plus.
Nice to Have
Experience in gaming or UGC ecosystems.
Advanced measurement skills (incrementality, MMM).
Ability to bridge creative strategy with media and insights.
7+ years of experience in media, programmatic, brand strategy, or related fields.
Proven experience managing three core teams: Media Planning, Ad-Ops, and Insights/Analytics.
Strong understanding of brand strategy and how it translates into media architecture.
Deep knowledge of brand measurement, lift methodologies, and analytical storytelling.
Technical understanding of ad-tech, programmatic fundamentals, and operational workflows.
Experience working with global brands and sales environments.
Excellent communication, organization, and leadership skills.
Passion for gaming or interactive entertainment – a plus.
Nice to Have
Experience in gaming or UGC ecosystems.
Advanced measurement skills (incrementality, MMM).
Ability to bridge creative strategy with media and insights.
This position is open to all candidates.
