You will have the opportunity to collaborate closely with extraordinary media buying, data, product and engineering teams to achieve remarkable outcomes.
This role calls for a strategic mindset and a deep understanding of Performance verticals (eg. content, gaming, search), user behavior, data and automation. If you are a results-driven leader with a passion for leveraging data while using your best creativity skills, this position offers an exciting platform to make a significant impact on our organization's growth trajectory.
Join our team and play a vital role in shaping the future of our digital advertising strategies and product development initiatives.
What will you do?
Own entire P&L of one of Arpeelys strategic vertical and partnership with Google.
Oversee R&D development of automation for media acquisition on managed platforms and real-time-bidding exchanges.
Research the mechanics, monetization and user-flow within our web & mobile asset and partners integration.
Create data and media strategies to monitor and find growth opportunities in the vertical.
Become external POC for external partners; work closely to develop business, technical and media opportunities that will propel the partnership on both sides.
Internally, work with Senior engineers from R&D and Data Science and work on media strategies with Media Acquisition and Product\Growth to execute vertical media strategies and grow users scale.
Conduct competitive research and employ the latest tech (eg. LLMs) to gain a technical and data edge.
Work with the founding team to shape the strategic vertical into one of the main growth engines of 2024/5.
5+ yeas of experience as Vertical Owner, Growth, Product Manager at Ad-tech or Consumer companies.
Experience in Content Arbitrage, AFS (AdSense for Search), Performance-based verticals (eg, Gaming, Mobile), or Search – MUST.
Technical proficiency in automation, data analysis, attribution modeling – Must
Data-driven with excellent data analysis skills – Must.
Excellent understanding of the Managed Media-buying platforms\digital marketing\Programmatic ecosystem and landscape (SSPs, Publishers etc..).
Business mindset, independent, proactive and creative with the ability to rally teams around a goal.
A highly effective communicator with extreme attention to details.
