What Youll Do:
Growth & Conversion Strategy:
Lead and execute our PLG strategy for acquiring and expanding SMB accounts through a self-serve, no/low-touch funnel.
Identify and implement growth tactics across the user lifecycleacquisition, activation, retention, and expansionto achieve ambitious targets.
Own and optimize the end-to-end customer journey, from website to onboarding to in-product experience, using deep CRO (conversion rate optimization) expertise and rigorous A/B testing.
Team Leadership & Cross-Functional Collaboration:
Lead, inspire, and develop a high-performing team of three (CRO, Lifecycle, and Content), providing clear direction while fostering a culture of experimentation, creativity, and continuous learning.
Collaborate closely with Product, Performance Marketing, Sales, and Analytics teams, aligning strategies and sharing insights to unlock new growth levers.
Messaging & Campaign Innovation:
Develop compelling messaging and creative for all channels, including website, email, digital ads (in partnership with Performance), and sales collateralensuring everything is optimized for conversion and aligned to SMB buyer needs.
Oversee lifecycle marketing initiatives, running impactful campaigns that boost product adoption, customer retention, and engagement.
Expansion & Optimization:
Drive geo-expansion programs, tailoring strategies and campaigns to unlock new markets.
Leverage analytics and product usage data (e.g., via Amplitude) to surface growth opportunities and measure program success.
Partner with leadership on pricing, packaging, and new product initiatives to maximize impact in the SMB segment.
What Were Looking For:
5+ years of well-rounded experience in growth marketing roles, including at least 3 years managing a team, preferably in a B2B SaaS or tech environment.
Proven ability to drive growth and optimize funnels in a self-serve, low/no-touch, usage-based business model (ideally with SMB customers).
Hands-on expertise with CRO: running multivariate A/B and user experience tests, analyzing results, and iterating for continual improvement.
Master storyteller with a knack for crafting messaging that converts, across web, ads, email, and collateralbalancing creativity with data-driven insight.
Experience running lifecycle and nurture campaigns that move the needle on activation, adoption, retention, and expansion.
Strong understanding of PLG tactics, growth loops, and go-to-market levers, including pricing and packaging.
Comfort working across channels and tools (Amplitude, marketing automation, web CMS, etc.), and partnering with Performance for hands-on paid execution
