You will have the opportunity to collaborate closely with extraordinary data, product and engineering teams and achieve remarkable outcomes.
This role calls for a strategic mindset and a deep understanding of Content Arbitrage, AFS (AdSense for Search) and Performance-based verticals, ensuring that our advertising and growth efforts align seamlessly with our overarching objectives. If you are a results-driven leader with a passion for leveraging data while using your best creativity skills, this position offers an exciting platform to make a significant impact on our organization's growth trajectory.
Join our team and play a vital role in shaping the future of our digital advertising strategies and product development initiatives.
What will you do?
Internally, work with Data Science, Media Acquisition, Product\Growth and engineering teams to execute vertical media strategies and grow user scale
Become the POC for companies like Google; work closely to develop business, technical and media opportunities that will propel the partnership on both sides
Oversee diverse aspects across performance, user flow, mass content creation, acquisition strategies on managed and un-managed
Conduct competitive research and employ the latest tech (eg. LLMs) to gain a technical and data edge
Work with the founding team to shape the strategic vertical into one of the main growth engines of 2024 and beyond
Orchestrate flows, Data, Facebook campaigns, R&D projects etc.
Previous experience as Head of/vertical lead/ VP position (marketing, data, growth) in an AdTech, publisher or large B2C company.
5+ years in the AdTech industry with experience in Content Arbitrage, AFS (AdSense for Search), Performance-based verticals (eg, Gaming, Mobile), or Search – MUST.
Excellent understanding of the Managed Media-buying platforms\digital marketing\Programmatic ecosystem and landscape (SSPs, Publishers etc..).
Data-driven with excellent data analysis skills.
Business mindset, independent, proactive and creative with the ability to rally teams across projects.
A highly effective communicator with extreme attention to details.
