Responsibilities
Lead the development initiatives for our innovative retention marketing strategy, skillfully applying coding expertise across email, SMS, Push Notifications, and more to pioneer and create novel marketing methods and concepts for enhanced customer engagement and retention.
Execute daily email marketing activities, covering campaign setup, A/B testing, scheduling, and deployment of diverse customer-facing emails. Conduct thorough QA to ensure precise creative content, linking, and copy.
Monitor and report on campaign performance, providing insights and opportunities for continuous optimization.
Innovatively build, test, and analyze customer segments and personalization to drive superior engagement, retention, and reactivation.
Provide project management support to the Retention Marketing Team, ensuring seamless execution and securing approvals.
Collaborate closely with internal stakeholders from Creative, Data Science, Product, R&D and Merchandising teams.
Stay abreast of email best practices and industry trends.
1-2 years of experience in developing with Full Stack, PHP or a comparable object-oriented language, HTML, CSS and expertise – A Must
Prior experience in digital marketing is essential.
Experience in e-commerce or with retail brands is highly advantageous.
Proven collaboration experience with other teams, including design, content, marketing operations, product marketing, and development.
Strong analytical skills to interpret and act on campaign performance data.
Effective project and time management skills to handle multiple tasks efficiently.
