What will you do
Within each product line, conduct in-depth analysis of competitors, market trends, and customer needs to inform product positioning and messaging
Collaborate with cross-functional teams, including demand generation, corporate marketing, and sales, to develop and execute product-led marketing strategies that drive pipeline and revenue growth.
Develop always-on and timely campaigns that support the product growth goals – lead marketing strategy cross-functionally (develop the process and R&R) and deliver pillar assets (define, audit and measure the teams deliverables) for these purposes
Own and optimize evergreen product content (from web pages, pillar assets and collateral) to drive better lead generation
Develop and deliver sales enablement materials for the product, including: one-pagers, discovery guides, pitch decks, battle cards and competitive intelligence resources for the relevant PMM coverage, product roadmap deck, etc.
Define, audit and measure the teams deliverables for Sales and CS needs on the product
Collaborate with Solutions Marketing and HCM Marketing on how to incorporate scalably product-specific content into the Solutions & HCM value proposition materials
Lead the cross-company product launch process, coordinating efforts across marketing, sales, product, and customer success teams. Optimize this process ongoing to support greater scale.
Partner closely with the product management team to influence product strategy based on market insights and customer feedback.
Build a scalable process and templates for how and when PMMs proactively share insights with their product managers.
Build process/documentation that supports cross-functional alignment on product roadmap and launch strategy with GTM.
Innovate our product marketecture for how to present the product portfolio on the website and through the funnel
Establish key performance indicators (KPIs) to measure the effectiveness of product marketing efforts, including pipeline generation, conversion rates, and revenue impact.
Lead and mentor a team of PMMs providing guidance, support, and feedback to drive individual and team performance while fostering a culture of innovation and continuous improvement within the team, implementing processes and best practices to optimize performance and impact.
Build strong relationships and partnerships with key stakeholders, leveraging cross-functional expertise to inform product marketing strategies and initiatives.
Proven track record of developing and executing successful global product marketing strategies for pipeline and revenue creation
Experience working hand in hand with B2B product and marketing teams and executives, proving measurable success
Experience delivering and leading market and customer research to influence product and GTM strategy
Experience innovating and leading company-wide product launch readiness & campaigns (built, bought, and partnered)
Demonstrated success with product positioning & messaging storytelling
Strong leadership and team management skills.
Excellent communication and presentation skills.
Ability to collaborate effectively with cross-functional teams, including sales, marketing, product management, and executive leadership.
Analytical mindset with the ability to leverage data to drive marketing decisions.
Experience leading complex projects to completion
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
