We are looking for an experienced, hands-on product marketing director who would like to join our business leadership team.
In this role, you will need to bring together strong writing skills with a deep understanding of storage use cases to drive effective sales enablement and lead generation programs. The position is based in Israel or the USA (preferably Israel).
Responsibilities:
As a focal point at the intersection of marketing, sales, and product management, articulate our value proposition to customers and partners with creative and effective content.
Lead the development of product messaging, differentiated value propositions, and overall content strategy targeting specific customer segments and other audiences such as analysts, media, and partners.
Educate both internal and external stakeholders about our product features and their benefits.
Create product content (e.g., sales enablement assets, battle cards, play books, sales prospecting kits, product videos, competitive material, SWOT analysis, solution briefs, datasheets, whitepapers, website content, blog posts, social media posts) to articulate the benefits of our products
Create competitive analysis, gather, validate, and evaluate product/market requirements through market and customer research, competitive and product research
Collaborate cross-functionally with sales and customer-facing technical teams to gain market, competitive, and customer insights and translate that into outcomes that drive unique value proposition, differentiation, and market share growth.
Drive new product launches internally from a sales enablement perspective and present the product(s) and service(s) to all audiences ranging exec level (C-level) to technical audiences for end customers, partners and integrators, analysts and media requiring excellent communication skills
Drive measures (KPIs) to quantify Go-To-Market success and strategies to deliver customer delight.
Collaborate with Marketing on the execution of integrated multi-channel growth campaigns that maximize pipeline and new sales opportunities using various platforms including Google, LinkedIn, Display, Content syndication and more.
Collaborate with the BDR team to generate, nurture, and manage leads to increase the efficiency of our marketing funnel.
Collaborates with strategic partners.
In this role, you will need to bring together strong writing skills with a deep understanding of storage use cases to drive effective sales enablement and lead generation programs. The position is based in Israel or the USA (preferably Israel).
Responsibilities:
As a focal point at the intersection of marketing, sales, and product management, articulate our value proposition to customers and partners with creative and effective content.
Lead the development of product messaging, differentiated value propositions, and overall content strategy targeting specific customer segments and other audiences such as analysts, media, and partners.
Educate both internal and external stakeholders about our product features and their benefits.
Create product content (e.g., sales enablement assets, battle cards, play books, sales prospecting kits, product videos, competitive material, SWOT analysis, solution briefs, datasheets, whitepapers, website content, blog posts, social media posts) to articulate the benefits of our products
Create competitive analysis, gather, validate, and evaluate product/market requirements through market and customer research, competitive and product research
Collaborate cross-functionally with sales and customer-facing technical teams to gain market, competitive, and customer insights and translate that into outcomes that drive unique value proposition, differentiation, and market share growth.
Drive new product launches internally from a sales enablement perspective and present the product(s) and service(s) to all audiences ranging exec level (C-level) to technical audiences for end customers, partners and integrators, analysts and media requiring excellent communication skills
Drive measures (KPIs) to quantify Go-To-Market success and strategies to deliver customer delight.
Collaborate with Marketing on the execution of integrated multi-channel growth campaigns that maximize pipeline and new sales opportunities using various platforms including Google, LinkedIn, Display, Content syndication and more.
Collaborate with the BDR team to generate, nurture, and manage leads to increase the efficiency of our marketing funnel.
Collaborates with strategic partners.
Requirements:
Strong knowledge of storage use cases and competitive landscape both in the cloud and on-premises
Willingness to roll up your sleeves and do whatever is necessary
Inspirational leader; can inspire and motivate teams around a product vision and messaging
Proficient in high volume writing
Excellent and creative written, spoken and presentation skills
Self-motivated and customer-focused
Experience in identifying target audiences and creating content that engage, inform, and motivate
Minimum Bachelors degree; MBA preferred
Minimum five years experience in product marketing, technical marketing, or similar role
Able to effectively create and build relationships internally and externally
Start-up experience is strongly preferred
Able to identify, analyze, and solve ambiguous problems with extreme attention to detail
Strong knowledge of storage use cases and competitive landscape both in the cloud and on-premises
Willingness to roll up your sleeves and do whatever is necessary
Inspirational leader; can inspire and motivate teams around a product vision and messaging
Proficient in high volume writing
Excellent and creative written, spoken and presentation skills
Self-motivated and customer-focused
Experience in identifying target audiences and creating content that engage, inform, and motivate
Minimum Bachelors degree; MBA preferred
Minimum five years experience in product marketing, technical marketing, or similar role
Able to effectively create and build relationships internally and externally
Start-up experience is strongly preferred
Able to identify, analyze, and solve ambiguous problems with extreme attention to detail
This position is open to all candidates.
