As a Digital Campaign Specialist, you will be accountable for designing, shaping, and transforming the multi-channel engagement of the cluster through incorporating integrated social, digital, and personalized experiences that will support business growth, uncover market-level efficiencies, and drive better customer and patient experiences. You will ensure the execution of Multi-Channel Engagement (MCE) plans in close alignment with the MCE Manager. Additionally, you will actively support Product Managers with digital and MCE campaigns.
Additional core responsibilities:
Facilitating digital campaign management to drive customer engagement and delivering channels and customer usage insights for ongoing optimization of customer experience and business plans. Support brand teams, in consistently looking for new and better ways in running campaigns to improve campaign performance and digital engagement.
Supporting and coordinating digital projects within customer journey planning, specifically marketing automation campaigns, and executing digital marketing plans to support customer engagement.
Utilizing Engage CRM to foster a personalized MCE approach.
Managing KPIs monitoring and MCE metrics and dashboard to assess the effectiveness of activities.
Following up with agencies and other vendor partners to ensure the execution of the plans.
Qualifications
To be successful in this role, you will need the following qualifications:
A Academic degree in Business Administration, Marketing, Communication, or another relevant area.
2 years of experience in digital campaign management and multi-channel engagement.
Professional working experience related to orchestrated customer engagement (omnichannel) and digital marketing mix.
Experience with marketing automation tools/campaigns, digital marketing platforms and utilization of Social Media tools and other digital communication (web, paid media etc.)
Excellent communication and stakeholder management abilities, as well as effective time management skills.
Excellent analytical capability and an ability to synthesize insights, create focus, and eagerness to learn to influence the organization to move forward.
Strong organizational and time management skills.
Strong commitment to compliance with all relevant regulations and company policies.
Experience in the pharmaceutical or healthcare industry is a plus.
Fluency in Hebrew and English
