The Demand Generation Manager will play a crucial role in business-critical campaigns and processes, serving as a key driver in the company’s growth goals. We’re looking for an A player—someone who’s not only an out-of-the-box thinker but also an A-to-Z doer who has seen scale in action.
What will you do:
* Develop and execute comprehensive demand generation strategies across various digital channels (paid advertising, social media, SEO, email marketing, etc.) to drive qualified traffic and conversions.
* Analyze user behavior, market trends, and the competitive landscape to identify opportunities for optimization of marketing campaigns.
* Collaborate cross-functionally with marketing, product, and sales teams to align with overall business goals and product launches.
* Utilize data-driven insights and performance metrics to optimize campaigns, improve conversion rates, and maximize return on investment (ROI).
* Conduct A/B testing and implement best practices to improve user acquisition campaigns’ effectiveness and efficiency.
* Stay updated on industry trends, emerging technologies, and best practices in user acquisition and cybersecurity marketing.
* Manage relationships with external agencies, vendors, and partners to support demand generation initiatives.
* Bachelor’s degree in Marketing, Business Administration, or related field.
* Proven track record (3+ years) in demand generation or digital marketing in SaaS/Cyber companies.
* Must be an A player with a strong desire to drive growth and innovation.
* Need to have at least one of the following experiences: MSP, B2B, Midmarket, Cyber, or Software.
* Experience managing and optimizing paid advertising campaigns (PPC, display, social media advertising, etc.) across various platforms.
* Excellent communication, collaboration, and project management skills.
* Creative thinking and problem-solving ability in a fast-paced, dynamic environment.
