Looking for a Demand Generation & ABM Manager to join our Marketing team
Company’s mission is to provide easy access to high-quality web content to companies who
wish to focus on data analysis and not data collection.
Responsibilities:
? ABM Management: Manage our ABM playbook from end to end to ensure targeted
accounts are nurtured through aligned campaigns and seamlessly transitioned to the
SDR team for lead conversion.
? Content & Keyword Optimization: Partner with content creators to optimize website
content for target accounts while focusing on relevant keywords.
? Multi-Channel Campaign Management: Oversee and manage campaigns across
content, SEO, paid advertising, paid search, and trade shows to deliver a unified
message.
? Performance Tracking & Reporting: Track key metrics across all channels to identify
areas for improvement and inform future strategies.
? Trade Show Ownership: Manage all aspects of trade shows, from planning and
booth design to lead generation and post-show follow-up.
