Companys mission is to provide easy access to high-quality web content to companies who wish to focus on data analysis and not data collection.
Responsibilities:
? ABM Management: Manage our ABM playbook from end to end to ensure targeted accounts are nurtured through aligned campaigns and seamlessly transitioned to the SDR team for lead conversion.
? Content Keyword Optimization: Partner with content creators to optimize website content for target accounts while focusing on relevant keywords.
? Multi-Channel Campaign Management: Oversee and manage campaigns across content, SEO, paid advertising, paid search, and trade shows to deliver a unified message.
? Performance Tracking Reporting: Track key metrics across all channels to identify areas for improvement and inform future strategies.
? 5+ years of experience managing an end-to-end ABM process, including identifying target accounts, developing nurturing campaigns, and seamlessly transitioning qualified leads to the SDR team.
? Proven track record of collaborating with ABM platforms (like 6sense) to ensure efficient account management.
? Excellent analytical skills to track KPIs, identify areas for improvement, and generate insightful reports.
? 3+ years of experience with SEO best practices to optimize website content for target accounts.
? Proven ability to collaborate with cross-functional teams, including ABM Motion, content creators, and sales.
