Responsibilities:
Customer Marketing
Manage customer communication programs, including lifecycle email campaigns, in-platform messages, and webinars.
Coordinate customer engagement initiatives such as community programs, user events, and educational campaigns.
Support customer advocacy efforts collecting success stories, testimonials, and reviews.
Collaborate with Customer Success, Product Marketing, and Education teams to enhance customer experience and adoption.
Contribute to retention and upsell initiatives by aligning marketing programs with customer insights and needs.
Partner Marketing
Serve as the main marketing point of contact for partners.
Support the planning and execution of co-marketing campaigns, including webinars, events, and joint communications.
Help maintain relationships with key partner stakeholders and ensure alignment on shared goals.
Manage presence in partner marketplaces and assist with partner enablement materials.
Coordinate with internal teams to ensure consistent partner messaging across channels.
Collaboration & Reporting
Work closely with Marketing Operations, Regional Marketing, partners and CS teams to ensure smooth execution of campaigns and events.
Track and report on key metrics related to engagement, advocacy, and campaign performance.
Ensure seamless communication and coordination across teams during the coverage period.
46 years of experience in B2B marketing, ideally in customer marketing, partner marketing, or lifecycle marketing roles.
Strong project management skills and ability to handle multiple initiatives simultaneously.
Excellent written and verbal communication skills in English.
Experience working in cross-functional environments, collaborating with teams such as Product Marketing, Customer Success, and Sales.
Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Workato) is a plus.
A proactive, adaptable team player who thrives in a fast-paced global environment.
