We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Job purpose
Embed transformation of the Go-To-Customer model to an agile, sustainable, and flexible model for the country aligned with CSE MCO Go-To-market transformation vision.
Develop promotional activities cross indication aligned with products goals to solidify the concept of type 2 inflammation
Contribute to design patient & customer engagement plans and implement with key focus on specific customer activation strategy, personas, customer & patient journeys, digital channels assessment, action plan per channel. Map out the end-to-end customer journey with various touchpoints/customer interactions including pre-and post-engagement follow up.
Implement the country long-term strategy to achieve excellence in Multichannel Engagement (MCE) activities and take the necessary steps to implement a strong MCE, in permanent collaboration with marketing, customer experience, medical and key support functions (Digital, GTMC, Legal, Ethics & Business Integrity, Regulatory Affairs).
Develop a strong Customer Engagement (CE) network within the Country by sharing and supporting the implementation of best practices.
Ensure Immunology team members (CE, Commercial lead, sales reps) are equipped with necessary knowledge and tools related to Customer engagement, multi-channel activities.
Participate in cross country , regional projects.
Education
University degree (medical field would be an advantage), preferably an additional education in Business Management, Marketing or related field.
Experience and Skills
Minimum of 2 years experience in pharmaceutical or FMCG industry or marketing field, in an international environment.
Specialist in Customer Engagement or strong experience around commercial and/or tactical marketing.
Proven Team/network/community management
Experience of work in cross-functional teams, high level of collaboration within the team.
Creativity and focus on finding solutions to achieve results.
Familiarity with agile working methods and principless
Excellent communication skills, ability to engage people.
Fluency in Hebrew and English, both written and spoken.
Marketing knowledge, strategic analysis and planning, project management, , IT knowledge and skills (Outlook, Word, Excel, PowerPoint),communication, presentation skills, persuasion, ability to work cross-functionally.
