Main responsibilities:
Design and drive Multichannel Engagement Strategy::
Customer Engagement local strategic and operational plans preparation and execution in constant collaboration with MCO content leads, medical and customer experience teams.
Define channels requirements (HQ driven and digital) aligned with GTMC and further channels effective usage with multi-channel approach.
Develop or adapt customer/brand value propositions aligned with MCO Global strategy.
Project Management:
Contribute to the CE network and ensure that all programs, resources and tools are harmonized and at the highest standard of excellence.
Define best practice content strategy implementation in respect to positioning and messages delivered by MCO leads (Global model).
KPIs set up & monitoring in cooperation with GTMC with respect to external and internal benchmarks.
Manage localization and approval processes of the MCO Dermatology promotional and DSE activities / content materials.
Data-Driven Decision Making:
Proficiently pull analyses and share data on monthly and quarterly basis to highlight insights and make actionable decisions with MCO content leads and customer experience teams across MCO CE network.
In cooperation with GTMC dept. undertake ROI analysis on customer engagement strategy to provide recommendations and ensure that all MCE opportunities are well captured/optimized.
Education (specialization): University degree (medical field would be an advantage), preferably an additional education in Business Management, Marketing or related field.
Minimum of 2 years experience in pharmaceutical or FMCG industry or marketing field, in an international environment.
Fluency in local language and English, both written and spoken.
Cross Functional cooperation:
Working closely with Marketing, Customer Experience, and other transversal teams such as Digital, GTMC Medical, Corporate Affairs, Market Access, Legal/DPO (Data Privacy) and other stakeholders. Cooperation with other Country/MCO/Cluster teams, to share experience and coordinate CE operations on a proper level.
Knowledge:
Marketing knowledge, strategic analysis and planning, project management, , IT knowledge and skills (Outlook, Word, Excel, PowerPoint),communication, presentation skills, persuasion, ability to work cross-functionally.
Skills and Competencies:
Business: Understands business environment and climate; Able to prospect for/ generate new opportunities; Numerate and with good analytical skills; Ability to prioritize; Over achievement against set objectives; Ability to work on their own initiative and make quality decisions; Good selling skills; Excellent interpersonal skills to negotiate, communicate, present, persuade and argument among internal and external stakeholders (KOL, OL, healthcare decision-makers, physicians and patients. Experience of managing effective customer consultation including using social media tools in business.
Leadership: Engages others through active communication; Demonstrates high level drive, passion and ambition for optimal results; Challenges the current market status quo; Develops fresh approaches in order to deliver results. Well-developed time management skills. The ability to prioritize tasks and plan own workloads to ensure deadlines are met.
Networking: Strong relationship builder with internal and external customers; Seeks out new opportunities; Demonstrates Team Working and sharing of best practice.
