We are seeking a creative and motivated Content Marketing Writer with a specialization in cybersecurity. The ideal candidate will be a skilled multi-tasker, comfortable handling a variety of responsibilities and tasks. They will have a passion for storytelling, engaging audiences through creative approaches, and have an aptitude for technology. They will be responsible for creating memorable, compelling copy across various formats and channels.
If this sounds like you, come join our winning team. We are a fast-growing leader in the cybersecurity skills and training platforms market. Come and be part of our success.
Responsibilities:
Content Planning and Creation:
o Collaborate with cross-functional teams to identify content and campaigns that will educate and engage the target audience.
o Produce creative and memorable content across various formats and channels. This includes attention-grabbing short-form copy for adverts, social media, and event banners, as well as video scripts, blog posts, case studies, webinars, and website copy.
Copywriting:
o Craft engaging content that captures the attention of our audience, improves brand awareness, and highlights our competitive differentiators.
o Translate complex cybersecurity concepts and technical information into accessible and compelling content.
Content Promotion & Optimization:
o Leverage social media platforms, email marketing, and other channels to promote content.
o Ensure that the content is relevant and answers the needs, requirements, and interests of our target audience.
o Work with our Demand Generation Specialist to understand the effectiveness and impact of assets produced and optimize accordingly.
3+ years of content marketing experience, or in a similar role, in a B2B tech company.
A broad skill-set with the ability to easily switch between functions.
A strong understanding of the technology industry, preferably cybersecurity.
A passion for creating original, engaging, and educational content.
Creativity and experience in writing compelling short-form copy for social, emails, and videos.
Organized, self-motivated and data-driven.
English mother-tongue-level – must.
