Were looking for a Content Marketing Manager who can identify what taps into our users minds and create high-quality content to boost performance and positively impact the user experience. The ideal candidate isnt just an excellent writer; they work well in a team, can juggle a heavy workload under tight deadlines – and, above all, are self-motivated and results-oriented, with a strategic and proactive approach to problem-solving.
Responsibilities
Ensure consistency, accuracy, and adherence to brand guidelines across multiple websites and landing pages content on an ongoing basis
Write excellent UX copy and website content that taps into user needs
Stay updated on industry trends, competitor activities, content marketing best practices, and emerging digital marketing technologies to identify strengths, gaps, and opportunities for the optimization of existing content
Ideate and execute a data-driven, innovative content strategy that aligns with the business needs and exceeds the units targets
Use analytics and methods such as A/B testing to monitor key performance indicators (KPIs) and measure the effectiveness of content initiatives.
Collaborate and communicate efficiently with cross-industry business stakeholders (business development, product, design, marketing, and others)
See the bigger picture: Understand how each action and piece of content ripples through our ecosystem
Native English speaker – a must
2+ years of experience working in content marketing/writing and/or editing
Experience with content strategy, creation, and optimization, as well as using A/B testing and analytics tools to measure online performance KPIs and PPC
A creative storyteller with top-notch writing, proofreading, and editing skills and attention to detail
Ability to seamlessly work in a team with multiple stakeholders and ability to manage numerous competing priority tasks and projects simultaneously
Self-motivated and results-oriented, with a strategic and proactive approach to problem-solving
Experience working with a CMS and GenAI tools – advantage
Experience managing content for fintech industries in the USA market – advantage
