Key Responsibilities
Develop and execute a content strategy that aligns with our business goals and target audience needs.
Create engaging, informative, and persuasive content, including presentations, white papers, data sheets, and social media posts, tailored for a B2B audience.
Utilize storytelling techniques to convey complex cybersecurity concepts in an accessible and compelling manner.
Work with AI tools, such as ChatGPT, to optimize content creation processes and enhance content quality.
Analyze content performance metrics to guide strategy adjustments and improve engagement and conversion rates.
Collaborate with cross-functional teams, including product, sales, and marketing, to ensure content consistency and alignment with our brand voice and objectives.
2-5 years of experience in content development, preferably in the B2B sector and/or cybersecurity industry.
Proven track record of creating high-quality content, including presentations, white papers, data sheets, and social media posts.
Strong understanding of content strategy principles and metrics-driven content development.
Experience with AI tools for content creation, such as ChatGPT, is highly desirable.
Exceptional writing and storytelling skills, with the ability to convey complex information in an engaging and clear manner.
Bachelors degree in Marketing, Communications, English, Journalism, or a related field.
Fluent in English; proficiency in additional languages is a plus.
Ability to work independently and in a team environment, demonstrating creativity, innovation, and a results-oriented approach.
