Defines local short and medium-term objectives for the respective category. Implements global & hub GTM strategies in a locally relevant way, considering different consumer needs and distribution channels. Drives cross-functional marketing execution. Influences the development of GTM strategies through providing clear and relevant commercial input in terms of local consumer needs, market particularities, and channel needs. Collaborates regularly with the commercial Chanell, andHUB counterparts to identify business opportunities in the market and to maximize net sales and profitability (within global, hub and local strategic parameters) and drive end-to-end CTC process.
Focus on both brand and a commercial approach to drive a continuous demand to our products.
Key Responsibilities:
Develop and implement a comprehensive local category range plan, efficient range selection, local pricing, margin targets, forecasting, phasing, and campaign execution.
Define the Israeli category range within the frameworks established by Global & Hub BU, ensuring it aligns with local market needs.
Analyze sell-through data to provide actionable insights and contribute to strategic planning, ensuring continuous category optimization.
Coordinate the in-season brand calendar with cross-functional teams (Supply Chain, Channel Leads, Brand Activation, and Omni-Channel), ensuring timely execution of key initiatives.
Establish and manage product segmentation strategies across relevant categories and accounts, ensuring proper market positioning.
Lead the sell-in process for upcoming seasons, including showroom preparation, sell-in presentations, and creation of marketing tools (e.g., mood boards).
Develop tactical pricing strategies and exclusive offers for specific channels/accounts to address market gaps and maximize commercial potential.
Monitor inventory levels and work with supply chain teams to achieve sustainable inventory targets, minimizing stockouts or overstock.
Manage the orderbook for upcoming seasons, identifying potential delays, and collaborating with channel teams to ensure successful execution of key campaigns
Monitor the category preference in all channels to ensure a correct landing, share of business, healthy lifecycle and target reach for the category.
Key Relationships:
Israel Brand Team
Israel Channel Teams (RTL, e-Com, Wholesale, Franchise)
EM Hub BU and CTC
Israel, SCM & OB Fulfillment
Israel Demand Planning
KPIs:
Net Sales, Gross Margin (GIM%)
Category SOB
Orderbook development and sell-out performance
Range size, efficiency, and overlap management
Go-To-Market execution (Sell-in to campaign launch)
Commercial success across key channels
