A Day in the Life of our OTC Brand Manager…
Successfully execute the brand strategy to deliver agreed commercial targets in line with business objectives.
Work alongside the Marketing Manager to define brand proposition, positioning and targeting on all new launches and brand extensions.
Manage & track the agreed marketing / promotional budget with the annual AOP & LBE cycles.
Work alongside the Marketing Manager to prepare & activate brand plans, considering the right channel mix that will engage and enhance the customer experience.
Ensure that any materials or assets for the brand in the public domain are compliant with the relevant code of practice (including ABPI, PAGB and any other relevant legislations and regulations).
Identify, assess, and recommend new product development and line extension opportunities for their potential to generate new business or additional income for the company while considering EPD or cost saving opportunities.
Create and maintain brand guidelines, brand identity and assets.
Work closely with the Medical team to achieve strong product claims.
Conduct brand tracking, qualitative and quantitative research, market insight and other voice of the customer activity to inform decision-making.
Work closely with the supply team to manage stocks levels, avoid out of stock, proactively push for JIT not overstock and out of date lines.
Provide support for sales team in order to help them to achieve brand sales targets including attendance of meetings, provision of sales presenters and presentations, and PLOF’s for promotional purposes.
Build productive working relationships internally & externally in accordance with company requirements in order to maximise brand sales.
Who We Are Looking For…
Do you have…?
Demonstrable UK experience in B2C marketing, gained ideally from consumer health, FMCG or healthcare related industry. We are happy to consider applications from Associate Brand Managers/Marketing Assistants that are ready to step-up on a Brand Manager level role.
Experience in key elements of the Marketing mix, including advertising & market research, social, digital and PR campaigns
High levels of attention to detail
Excellent prioritising and time management skills
Relationship building skills – ready to work with and influence cross-functional partners such as Medical, Supply, Trade Marketing and Finance.
Are you…?
Educated to degree level
Excellent influencer with a ‘make it happen’ attitude
Team worker
Customer Orientated
