The Brand Manager will deliver the player retention and CRM strategy, with the aim of driving commercial performance whilst increasing player frequency, deposits and wagering values of all player groups.
Key Responsibilities:
– Owning and delivering the proposition for the Brand, ensuring the retention strategy is delivered upon.
– Implementing and monitoring all CRM on the site using multiple channels including SMS, email onsite messaging and outbound calling.
– Maintaining relationships with third party providers and driving performance from clients casino offering.
– Ensuring a seamless experience for the customer from comms through to the online site, ensuring the development and continuous optimization of lifecycles.
– Devising and delivering the monthly promotional/CRM calendar and any ad hoc promotions
– Liaising with BI and promotions analytics team to ensure promotions and bonuses are refined to be both effective and cost-efficient.
– Raising any ad hoc BI requests to gain insight into player behavior and activity.
– Responsibility for maintaining KPIs, including but not limited to player numbers, deposits, wagering and frequency of visits to the sites across all player groups including VIPs.
– Making use of all media available including SMS, in-game messaging emails and direct mail.
– Signing off a quarterly promotions schedule, optimizing and refining as necessary.
– Operational tasks including scheduling, product development; features scheduling, coordinating the launch of new features, feeding into creating new features etc., bi-weekly dev demo meetings, games release schedules, coordinating plans.
– Working closely with the marketing department to recommend. promotion and cross-sell opportunities on an ongoing basis.
– Deliver enhancements and new features to enhance the platform to meet the companys growth strategy.
– Create a strong backlog of new features and enhancement for the product.
– Take responsibility in ensuring that the casino offering is in line with local regulations.
– Minimum of 2 years experience in a similar position – A Must
– Experience in Gaming Industry- A Must.
– Highly adept at working in numbers and detail driven environment. Capable of analyzing and understanding the bigger picture through site, content, and campaign analytics.
– Experience of identifying key suppliers, negotiating competitive agreements, and overseeing their launch.
– Strong understanding of full mix of online casino operation including areas such as payments, VIP segment and multi-channel marketing.
– Experience in managing full campaign processes.
– Strong marketing and retention experience.
– Problem-solving, influencing and strategy development skills.
– The ability to build and maintain relationships.
– Ability to work in a fast-paced environment, and to tight deadlines. whilst maintaining quality.
– High levels of attention to detail are required as the role is. accountable for end results and must get the small things right.
– Able to think on the go and adapt quickly to changing demands.
