Your Responsibilities
Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team
Analyze data sets to extract insights
Collaborate on go-to-market plans, take part in identifying new growth opportunities through market research, customers insights and field feedback
Define ICPs for target segments
Identify the pains/challenges of target segments
Articulate the value propositions for each target segment
Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards
Work closely with the digital marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more
Work closely with the Sales team to reinforce our narrative and solution offering, and incorporate field feedback for continuous optimization
Reporting to the Director of B2B product marketing
2-3 years of experience in B2B Product Marketing, or equivalent experience in a strategy consulting firm
Strong analytical skills with the ability to define, track, and measure outcomes
Independent research and analysis skills for markets and business opportunities
Storytelling capabilities to craft a coherent and compelling narrative for internal stakeholders and customers
Experience in the digital healthcare industry is an advantage
Fluency in English
High proficiency in Excel and PowerPoint
Ability to thrive in a fast-paced entrepreneurial environment
