We are seeking an experienced Product Marketing Manager to join our dynamic team in Israel. This role will focus on our cybersecurity offering that stops fraud, abuse, and bot attacks by detecting, analyzing, and mitigating suspicious/malicious traffic and fake users before they strike.
This role will be pivotal in defining and delivering the differentiated value proposition of our Fraud, Abuse, & Security solution, collaborating closely with marketing, sales, and product management teams.
Key Responsibilities:
Market Landscape and Competitive Analysis: Thoroughly map the competitive landscape, understand market dynamics, and position our products strategically. This includes defining our overall value proposition, highlighting key features, identifying relevant verticals, and showcasing compelling use cases.
Go-to-Market Strategy: Lead the development and execution of go-to-market processes for new product launches and ongoing marketing efforts, ensuring successful adoption and market penetration.
Product Launch Management: Create and manage comprehensive product launch plans, establishing clear timelines, deliverables, and milestones. Ensure seamless coordination across teams for successful product introductions.
Compelling Content & Asset Creation: Develop impactful marketing content, including engaging web pages, informative videos, and educational eye-catching white papers. Collaborate with broader channel marketing teamers to create compelling blogs, social media content, and other materials that resonate with our target audience.
Sales Enablement: Partner with sales enablement to equip our sales team with the necessary tools, resources, and knowledge to effectively communicate the value of our products and drive successful, expedited sales engagements.
Voice of the Customer Advocacy: Foster strong relationships with customers and gather valuable feedback to inform product enhancements, roadmap, and future marketing strategies.
This role will be pivotal in defining and delivering the differentiated value proposition of our Fraud, Abuse, & Security solution, collaborating closely with marketing, sales, and product management teams.
Key Responsibilities:
Market Landscape and Competitive Analysis: Thoroughly map the competitive landscape, understand market dynamics, and position our products strategically. This includes defining our overall value proposition, highlighting key features, identifying relevant verticals, and showcasing compelling use cases.
Go-to-Market Strategy: Lead the development and execution of go-to-market processes for new product launches and ongoing marketing efforts, ensuring successful adoption and market penetration.
Product Launch Management: Create and manage comprehensive product launch plans, establishing clear timelines, deliverables, and milestones. Ensure seamless coordination across teams for successful product introductions.
Compelling Content & Asset Creation: Develop impactful marketing content, including engaging web pages, informative videos, and educational eye-catching white papers. Collaborate with broader channel marketing teamers to create compelling blogs, social media content, and other materials that resonate with our target audience.
Sales Enablement: Partner with sales enablement to equip our sales team with the necessary tools, resources, and knowledge to effectively communicate the value of our products and drive successful, expedited sales engagements.
Voice of the Customer Advocacy: Foster strong relationships with customers and gather valuable feedback to inform product enhancements, roadmap, and future marketing strategies.
Requirements:
Experience: 6-10 years of experience in Marketing/Product Marketing at high-growth B2B SaaS companies.
Expert-Level Knowledge of the Cybersecurity Landscape: Deep understanding of the overall cybersecurity landscape, including types of threats, solutions, and vendors.
Strong Product-Specific Knowledge: Strong understanding of bots, application security (WAF, DDoS), fraud prevention, and trust & safety solutions and the competitive landscape.
Target Persona Understanding: Deep expertise in the challenges faced by Security, Fraud, and Trust & Safety teams from bot attacks and fake users. Deep understanding of the needs and pain points of Chief Risk Officers, VPs/Heads of Fraud Risk Management, Heads of Trust & Safety, and Chief Information Security Officers.
Content Creation Expertise: Proven ability to create compelling and informative content, including blogs, white papers, video scripts, and competitive analyses (we will ask for samples later in the process).
Communication and Collaboration: Native English speaker with excellent English grammar, writing, and verbal communication skills, strong project management skills, and the ability to effectively collaborate with cross-functional teams across different time zones.
Location: Based out of Tel Aviv with the ability to work in the office twice a week
Qualifications: Bachelor's or Master's degree in Marketing, engineering, business administration, or a related field is preferred.
Experience: 6-10 years of experience in Marketing/Product Marketing at high-growth B2B SaaS companies.
Expert-Level Knowledge of the Cybersecurity Landscape: Deep understanding of the overall cybersecurity landscape, including types of threats, solutions, and vendors.
Strong Product-Specific Knowledge: Strong understanding of bots, application security (WAF, DDoS), fraud prevention, and trust & safety solutions and the competitive landscape.
Target Persona Understanding: Deep expertise in the challenges faced by Security, Fraud, and Trust & Safety teams from bot attacks and fake users. Deep understanding of the needs and pain points of Chief Risk Officers, VPs/Heads of Fraud Risk Management, Heads of Trust & Safety, and Chief Information Security Officers.
Content Creation Expertise: Proven ability to create compelling and informative content, including blogs, white papers, video scripts, and competitive analyses (we will ask for samples later in the process).
Communication and Collaboration: Native English speaker with excellent English grammar, writing, and verbal communication skills, strong project management skills, and the ability to effectively collaborate with cross-functional teams across different time zones.
Location: Based out of Tel Aviv with the ability to work in the office twice a week
Qualifications: Bachelor's or Master's degree in Marketing, engineering, business administration, or a related field is preferred.
This position is open to all candidates.
