As a Growth manager, you will play a pivotal role in developing and executing strategies to engage and retain our existing customer base, driving them to realize the most value of the products theyre using and generate demand for x-sell. You will collaborate closely with PMM, CS, Product, and Marketing teams to create experiences and interactions to enhance customer satisfaction, drive loyalty, and increase customer lifetime value.
The ideal candidate has experience in customer communication, conversion & funnel optimization, shaping user experiences to drive desired behavior and analytical skills in a SAAS/tech environment.
Primary Responsibilities:
Increase SMS and Email customer feature adoption rates and usage by developing, executing, and managing growth initiatives end-to-end.
Manage customer communication channels such as email marketing, in-app messaging, newsletters, and community mgmt to keep customers engaged and informed.
Own and lead customer marketing strategies and plan activities such as email marketing campaigns, content planning and creation, and in-app communication to generate x-sell demand from our existing customer base.
Create knowledge enrichment programs and collaterals such as guides, walkthroughs, videos, webinars, and more to help educate our customers.
Define, track, and optimize product data and KPIs to ensure constant improvement and alignment with the business goals.
Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities for innovation and improvement. Determine industry benchmarks and conduct competitive research to influence decision-making and planning.
Collaborate with other teams in Marketing,Design, Product, Product Marketing, Sales, Customer Success, Engineering, and Data.
3+ years of experience in customer growth management Must
Proven experience in the creation, optimization, and management of customer marketing campaigns Must
Highly accountable self-motivated person, hands-on with a proactive attitude and a can do approach.
Ability to lead cross-functional teams and work autonomously
Experience in SaaS / B2B / eCommerce Big Advantage
Solid knowledge in marketing automation tools Hubspot, customer.io, Google Analytics, etc Advantage
Excellent communication and interpersonal skills and a native level of English, both written and spoken
Creative thinker with the ability to develop innovative marketing strategies.
Detail-oriented with strong organizational and project management skills.
Ability to thrive in a fast-paced, collaborative environment.
