REQ-10012440
The purpose of the position is to define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
Your Key Responsibilities:
Your responsibilities include, but not limited to:
Prepares content of Integrated Brand Teams and Launch Teams.
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Supervise and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Identifies area market insights and opportunity via customer interactions. Drives central marketing activities as well as regional initiated marketing activities.
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
Collaborate with Marketing and Medical teams to enhance activities. Scout centers, KOLs and OLs by disease within assigned territory.
Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
The purpose of the position is to define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
Your Key Responsibilities:
Your responsibilities include, but not limited to:
Prepares content of Integrated Brand Teams and Launch Teams.
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Supervise and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Identifies area market insights and opportunity via customer interactions. Drives central marketing activities as well as regional initiated marketing activities.
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
Collaborate with Marketing and Medical teams to enhance activities. Scout centers, KOLs and OLs by disease within assigned territory.
Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
Requirements:
Education: Scientific Degree.
Min. 2 years of experience as Brand Manager or Brand Lead.
Proficient Hebrew and English, both written and spoken.
Strategic thinking.
Project Management.
Desirable Requirements:
People leadership experience.
Neurology therapeutic area knowledge.
Education: Scientific Degree.
Min. 2 years of experience as Brand Manager or Brand Lead.
Proficient Hebrew and English, both written and spoken.
Strategic thinking.
Project Management.
Desirable Requirements:
People leadership experience.
Neurology therapeutic area knowledge.
This position is open to all candidates.
