Required Sr. Product Marketing Manager
The Sr. Product Marketing Manager is responsible for providing marketing leadership to increase customer usage of our products. This key position will provide strategic leadership to meet business objectives, and partner closely with others in the marketing, product to create and execute global, integrated marketing campaigns. This role brings new products to market, drives competitive sales and channel programs of current products that drive revenue growth, market leadership and awareness.
Responsibilities:
Lead the development and drive the global product marketing strategy.
Collaborate with customers and partners to understand current and emerging needs and translate into compelling marketing messages that align with buying criteria.
Define, manage and evolve differentiated competitive messaging and positions for assigned offerings.
Deliver content to assist with development and execution of marketing campaigns and demand generation activities to grow faster than the competition.
Coordinate the development and execution of integrated marketing campaigns.
Working closely alongside the Global Marketing team, develop and execute a plan to generate reach across multi-division customers.
Analyze sales and channel pipelines, drive revenue and other improvements for specified objectives.
Analyze marketing influence on attainment of product revenue goals and manage marketing budget for assigned products.
Analyze market dynamics and competitive landscape that affect material demand and direction.
The Sr. Product Marketing Manager is responsible for providing marketing leadership to increase customer usage of our products. This key position will provide strategic leadership to meet business objectives, and partner closely with others in the marketing, product to create and execute global, integrated marketing campaigns. This role brings new products to market, drives competitive sales and channel programs of current products that drive revenue growth, market leadership and awareness.
Responsibilities:
Lead the development and drive the global product marketing strategy.
Collaborate with customers and partners to understand current and emerging needs and translate into compelling marketing messages that align with buying criteria.
Define, manage and evolve differentiated competitive messaging and positions for assigned offerings.
Deliver content to assist with development and execution of marketing campaigns and demand generation activities to grow faster than the competition.
Coordinate the development and execution of integrated marketing campaigns.
Working closely alongside the Global Marketing team, develop and execute a plan to generate reach across multi-division customers.
Analyze sales and channel pipelines, drive revenue and other improvements for specified objectives.
Analyze marketing influence on attainment of product revenue goals and manage marketing budget for assigned products.
Analyze market dynamics and competitive landscape that affect material demand and direction.
Requirements:
Bachelor's degree in marketing preferred.
8+ years demonstrable strategic marketing leadership experience working in global technology companies.
Must demonstrate expertise in how to sell/market into B2B markets.
Track record of successfully building and implementing sustainable global marketing programs.
Proven experience in managing a product marketing team for a global B2B business >$50m
Demonstrated ability to work proactively and collaboratively with global, cross-functional teams.
Prior experience dealing with ambiguity and change in a rapidly growing environment.
Demonstrated desire to achieve results, with an emphasis on customer focus, commitment to quality and timely output.
Excellent communication, organization, decision-making, analytical and problem-solving capabilities
Additive Manufacturing experience highly preferred.
Fluent English.
Bachelor's degree in marketing preferred.
8+ years demonstrable strategic marketing leadership experience working in global technology companies.
Must demonstrate expertise in how to sell/market into B2B markets.
Track record of successfully building and implementing sustainable global marketing programs.
Proven experience in managing a product marketing team for a global B2B business >$50m
Demonstrated ability to work proactively and collaboratively with global, cross-functional teams.
Prior experience dealing with ambiguity and change in a rapidly growing environment.
Demonstrated desire to achieve results, with an emphasis on customer focus, commitment to quality and timely output.
Excellent communication, organization, decision-making, analytical and problem-solving capabilities
Additive Manufacturing experience highly preferred.
Fluent English.
This position is open to all candidates.
