Responsibilities
Campaign Management serve as the marketing project manager for integrated ABM campaigns from inception through execution and measurement. Work closely with biz dev teams to create targeted messaging and content that engages accounts based on intel, vertical and persona and data received from various sources.
Data Management; Manage the health of our CRM data; clean, enrich lead/accounts data and our lead management process. Work closely with biz dev to ensure Salesforce (CRM) data has up-to-date data and reporting
Lead Management support marketing and sales revenue goals by maintaining our lead management process, including audience building, lead scoring and sales intent alerts.
Site Management responsible for all of our website (wordpress) technical aspects
Performance Measurement monitor performance, develop insights, make recommendations and implement optimizations across MQLs, SQLs, pipeline, content, channels, and campaigns. And iterate on a continuous basis.
Outstanding Google sheets (Excel / CSV) & data analysis skills
Familiarity with workflow automation (I.e Zapier / Make)
Ability to work on multiple projects simultaneously
Self-starter, with ability to work both independently and as a team player
Get things done approach
Strong written and verbal communication skills
Experience in marketing and sales tools and processes including lead generation, SEO, PPC, LinkedIn Ads, CRM (Salesforce), Google Analytics, Adwords Strong advantage
Native English speaker- a must
