We are seeking a dynamic and results-driven User Acquisition Manager to join our marketing team. The User Acquisition Manager will be responsible for planning and executing strategies to acquire new customers and drive growth for our products/services. We are particularly interested in candidates with a background in fintech or SaaS companies who have a deep understanding of digital marketing channels, data analysis, and a proven track record of successful customer acquisition campaigns.
Responsibilities:
Develop and execute marketing acquisition strategies to attract and convert new customers.
Identify target customer segments and create tailored marketing campaigns to reach them effectively.
Manage and optimize paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
Conduct market research and competitor analysis to identify opportunities and stay ahead in the industry.
Analyze and report on campaign performance, including key metrics like ROI, CPA, CTR, and conversion rates.
Collaborate with cross-functional teams including content, design, and analytics to ensure cohesive marketing efforts.
Utilize SEO and content marketing strategies to improve organic traffic and lead generation.
Stay up-to-date with industry trends and emerging acquisition channels.
Budget management to ensure cost-effective campaigns.
Responsibilities:
Develop and execute marketing acquisition strategies to attract and convert new customers.
Identify target customer segments and create tailored marketing campaigns to reach them effectively.
Manage and optimize paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
Conduct market research and competitor analysis to identify opportunities and stay ahead in the industry.
Analyze and report on campaign performance, including key metrics like ROI, CPA, CTR, and conversion rates.
Collaborate with cross-functional teams including content, design, and analytics to ensure cohesive marketing efforts.
Utilize SEO and content marketing strategies to improve organic traffic and lead generation.
Stay up-to-date with industry trends and emerging acquisition channels.
Budget management to ensure cost-effective campaigns.
Requirements:
Bachelor's degree in Marketing, Business, or a related field (MBA a plus).
Proven experience in marketing acquisition, preferably in fintech or SaaS companies.
Proficiency in digital marketing platforms and tools (Google Analytics, Facebook Business Manager, etc.).
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent project management and organizational skills.
Creative thinking and problem-solving abilities.
Strong communication and teamwork skills.
Ability to work in a fast-paced, dynamic environment.
Bachelor's degree in Marketing, Business, or a related field (MBA a plus).
Proven experience in marketing acquisition, preferably in fintech or SaaS companies.
Proficiency in digital marketing platforms and tools (Google Analytics, Facebook Business Manager, etc.).
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent project management and organizational skills.
Creative thinking and problem-solving abilities.
Strong communication and teamwork skills.
Ability to work in a fast-paced, dynamic environment.
This position is open to all candidates.
