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MA?LYS is one of the fastest-growing global D2C startups with a self-built e-commerce platform that allows us to leverage data and optimize marketing funnels to bring clinically tested body care products to women worldwide. With years of rapid growth and millions of customers worldwide. MA?LYS is on track to become one of the biggest body care brands in the world. The company has built a strong tech backbone to leverage its data, collected over the span of dozens of million of $ in online advertising spend. The data analysis and predictive modeling guide the company’s decision making and play a central role in its success, creating a unique competitive edge over the industry and other e-commerce players. We are a team of people who want to make lasting, impactful changes, who live (and love) to see results, who innovate with passion, and who love a good sense of humor. Is our vibe your vibe? We are seeking a highly skilled and motivated Product Analyst to join its exceptional Data Team. You will play a crucial role in optimizing the customer's experience and funnel in one of the most exciting D2C startups. Your primary focus will be to analyze and optimize the flow on the website, continuously hypothesize, initiate and test changes to increase conversion rates. The role requires a solid background in Conversion Rate Optimization (CRO) methodology, A/B Testing and Analysis.
Your life at MA?LYS will look like…
* Analyze user behavior, customer journey, and funnel metrics to identify pain points and areas for optimization.
* Harness the company's data to convert it through methodological analysis into practical insights.
* Evaluating business performance and conducting on-demand research to identify potential areas for growth, ultimately enhancing the company's efficiency and expansion.
* Utilize qualitative and quantitative data to generate hypotheses and recommendations for enhancing user experience and increasing conversion rates.
* Collaborate with cross-functional teams, including Product Managers, Designers, and Engineers, to identify opportunities for improving conversion rates across our D2C products.
* Implement A/B tests, multivariate tests, and other experimentation methods to validate hypotheses and measure the impact of changes.
You will thrive in this role if you have…
* 4+ years of working experience as a Product Analyst
* Expert in Google Analytics or similar
* Proficient in SQL in a Big Data environment
* Bachelor degree in a STEM field – Engineering, Core Science, Statistics or similar
* Proficiency with data visualization tools
* Strong understanding of the statistical significance, models, and tools, as well as the analysis and research methodology and testing.
* Outstanding attention to detail, analytical skills, and critical thinking
* Experience in B2C, retail, e-commerce or AdTech – a plus