You will own one of our company's most strategic business verticals – Subscriptions. Design marketing strategy and execute of a core business domain used by millions of customers, combining brand building, data -driven decision making, customer insights and cross-functional collaboration to accelerate growth.
This is a maternity leave replacement position with the possibility of extending the contract based on business needs and mutual fit.
Responsibilities:
* Own the brand and marketing strategy of assigned business verticals, including planning and executing initiatives that drive growth and customer engagement.
* Drive key business KPIs and growth objectives across assigned business verticals.
* Plan annual and quarterly marketing initiatives aligned with business goals and strategic priorities.
* Lead go-to-market initiatives for new services, features, partnerships, and business opportunities.
* Analyze customer behavior, campaign performance, and business metrics to identify growth opportunities and drive optimization.
* Manage budgets, forecasts, and ROI for assigned business verticals.
* Collaborate closely with the Sales teams to optimize lead quality, messaging, conversion, and business results.
* Lead cross-functional projects and coordinate internal and external stakeholders to ensure successful execution.
Advantages:
* Familiarity with tools such as Braze and Mixpanel.
* Experience managing budgets and marketing ROI.
* Bachelors degree in Marketing, Business, Economics, Communications, or a related field.
* 3-5 years of experience in Brand Management, Growth Marketing, or a similar business-oriented marketing role.
* Experience working with consumer-facing digital products; B2C mobile app experience is a strong advantage.
* Strong analytical skills and ability to translate data into actionable insights.
* Experience leading cross-functional initiatives and working with multiple stakeholders.
* Strong project management, execution, and business ownership skills.
* Passion for learning and adopting new technologies, with curiosity to explore AI tools and innovative ways to create business impact.
* Excellent communication and stakeholder management skills, with the ability to influence and collaborate across teams.
