The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.
The PMM leads go-to-market strategy and execution for TikToks advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.
Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key responsibilities:
Go-to-Market & Product Adoption
– Own go-to-market strategy and adoption for TikToks advertising solutions, with a vertical-first lens
– Design and execute in-market activations and programs to accelerate product adoption and revenue growth
– Identify opportunities to simplify, scale, and strengthen GTM execution across markets
Market & Vertical Expertise
– Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
– Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
Cross-Functional Leadership
– Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
– Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
Sales Enablement & Excellence
– Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
– Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
– Turn data and market signals into actionable insights that unlock growth opportunities
– Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
Operational & Strategic Impact
– Raise the floor: Establish and scale best practices to improve operational excellence across Sales
– Raise the ceiling: Guide teams on leveraging our companys solutions to drive vertical-specific growth and expansion opportunities
– Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
Core KPIs
– Vertical-first solution and product adoption
– Quality and impact of product insights and feedback
– New product tests and scaled learnings.
The PMM leads go-to-market strategy and execution for TikToks advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.
Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.
Key responsibilities:
Go-to-Market & Product Adoption
– Own go-to-market strategy and adoption for TikToks advertising solutions, with a vertical-first lens
– Design and execute in-market activations and programs to accelerate product adoption and revenue growth
– Identify opportunities to simplify, scale, and strengthen GTM execution across markets
Market & Vertical Expertise
– Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
– Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
Cross-Functional Leadership
– Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
– Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
Sales Enablement & Excellence
– Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
– Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
– Turn data and market signals into actionable insights that unlock growth opportunities
– Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
Operational & Strategic Impact
– Raise the floor: Establish and scale best practices to improve operational excellence across Sales
– Raise the ceiling: Guide teams on leveraging our companys solutions to drive vertical-specific growth and expansion opportunities
– Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
Core KPIs
– Vertical-first solution and product adoption
– Quality and impact of product insights and feedback
– New product tests and scaled learnings.
Requirements:
Minimum Qualifications:
– 4+ years in product marketing or client solutions within digital advertising, tech, or media
– Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
– Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
– Excellent storytelling, presentation, and stakeholder management skills
– Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
– Track record of delivering against ambitious performance goals
– Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients
Preferred Qualifications:
– Gaming industry expertise
– Performance marketing expertise.
Minimum Qualifications:
– 4+ years in product marketing or client solutions within digital advertising, tech, or media
– Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
– Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
– Excellent storytelling, presentation, and stakeholder management skills
– Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
– Track record of delivering against ambitious performance goals
– Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients
Preferred Qualifications:
– Gaming industry expertise
– Performance marketing expertise.
This position is open to all candidates.
