This role owns the analytics backbone of Marketing and enables SDRs with accurate routing, attribution, dashboards, performance analysis, and automation – turning data into predictable pipeline impact.
Responsibilities:
Own the end-to-end marketing analytics stack, with Snowflake as the source of truth, including multi-touch attribution, funnel and cohort analysis across the full lifecycle (Lead → Revenue).
Ensure data consistency across Snowflake, Salesforce, Marketo, and BI tools in partnership with RevOps, IS, and Finance.
Design and maintain executive dashboards (Tableau / PowerBI) covering pipeline health, velocity, campaign ROI, CAC, SDR performance, and response SLAs.
Own and optimize the lead lifecycle in Salesforce and Marketo, including scoring models, routing logic, territory rules, lifecycle stages, automation, and speed-to-lead improvements.
Partner with SDR leadership to identify bottlenecks, improve conversion rates, and drive productivity through data-driven insights.
Serve as the Marketo system owner, ensuring campaign execution, QA, data hygiene, governance, and seamless integrations across the GTM tech stack.
Act as a cross-functional bridge between Marketing, Sales, RevOps, BI, and IS, translating business needs into.
Responsibilities:
Own the end-to-end marketing analytics stack, with Snowflake as the source of truth, including multi-touch attribution, funnel and cohort analysis across the full lifecycle (Lead → Revenue).
Ensure data consistency across Snowflake, Salesforce, Marketo, and BI tools in partnership with RevOps, IS, and Finance.
Design and maintain executive dashboards (Tableau / PowerBI) covering pipeline health, velocity, campaign ROI, CAC, SDR performance, and response SLAs.
Own and optimize the lead lifecycle in Salesforce and Marketo, including scoring models, routing logic, territory rules, lifecycle stages, automation, and speed-to-lead improvements.
Partner with SDR leadership to identify bottlenecks, improve conversion rates, and drive productivity through data-driven insights.
Serve as the Marketo system owner, ensuring campaign execution, QA, data hygiene, governance, and seamless integrations across the GTM tech stack.
Act as a cross-functional bridge between Marketing, Sales, RevOps, BI, and IS, translating business needs into.
Requirements:
6-10 years in Marketing Ops, Marketing Analytics, RevOps, or Growth Analytics roles in B2B SaaS.
Hands-on, advanced experience with:
Snowflake/Big Query (data modeling, analysis, partnering with BI/analytics teams)
Salesforce (campaigns, lead lifecycle, reporting)
Marketo (automation, scoring, lifecycle management)
Tableau or PowerBI or Looker
Strong SQL skills and comfort working directly with raw data.
Proven experience enabling SDR teams with data, automation, and process.
Ability to independently own projects end-to-end in a fast-moving environment.
Team player, can-do attitude, data driven, detail oriented
Nice-to-have:
Cybersecurity / networking / enterprise SaaS background.
Experience with attribution modeling beyond first/last touch.
Exposure to additional BI & AI tools (Workato, Make.com, Dreamdata, Looker, etc.).
Experience supporting global GTM teams.
6-10 years in Marketing Ops, Marketing Analytics, RevOps, or Growth Analytics roles in B2B SaaS.
Hands-on, advanced experience with:
Snowflake/Big Query (data modeling, analysis, partnering with BI/analytics teams)
Salesforce (campaigns, lead lifecycle, reporting)
Marketo (automation, scoring, lifecycle management)
Tableau or PowerBI or Looker
Strong SQL skills and comfort working directly with raw data.
Proven experience enabling SDR teams with data, automation, and process.
Ability to independently own projects end-to-end in a fast-moving environment.
Team player, can-do attitude, data driven, detail oriented
Nice-to-have:
Cybersecurity / networking / enterprise SaaS background.
Experience with attribution modeling beyond first/last touch.
Exposure to additional BI & AI tools (Workato, Make.com, Dreamdata, Looker, etc.).
Experience supporting global GTM teams.
This position is open to all candidates.
