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You will work closely with developers, content creators, and the broader marketing team to ensureour online presence is optimized for traditional search engines as well as AI-powered search platforms like ChatGPT, Perplexity, Gemini, and Claude.

What Youll Do:

GEO & SEO Strategy :
Own and lead the GEO/SEO roadmap to drive measurable growth in organic visibility and lead generation.
Develop and execute strategies for traditional SEO, entity optimization, structured data, and AI search visibility.
Stay ahead of search and AI trends, monitoring competitors and testing innovative techniques.
Conduct regular website audits (technical SEO, structured data, site health, speed, security) and oversee implementation with developers.

Web Management & Optimization:
Manage and prioritize the marketing website roadmap, aligning development resources with business goals.
Ensure content is optimized for both search engines and user experience: keyword research, entity alignment, site structure, and content embedding.
Upload, publish, and manage content via WordPress (and other CMSes as needed).
Implement conversion rate optimization (CRO) best practices to improve visitor-to-lead performance across Papaya website.

Analytics & Reporting:
Track and analyze KPIs including organic traffic growth, keyword/entity rankings, brand visibility, AI-search presence, and conversion metrics.
Provide clear reporting and actionable insights to marketing leadership and cross-functional teams.
Monitor share of visibility: brand mentions, query presence, and AI-overview inclusion.