A growing startup company is seeking a strategic and hands-on Product Marketing Director to
lead the company’s product storyline, strategic analysis, and market execution. This role is ideal
for a marketing leader with deep experience in B2B SaaS and Enterprise Software, particularly
in complex technology domains such as Modernization, APIs, Integration Platforms, and Digital
Transformation.
The successful candidate will combine strong business and technical acumen with the ability to
translate sophisticated product value into compelling market narratives, competitive
intelligence, and high-impact social and event-based engagement.
Key Responsibilities
– Product Storyline & Positioning: Lead and own the company’s global product narrative,
strengthening Company’s positioning as a thought leader in Modernization, APIs, and
enterprise integration.
– Strategic Analysis & Competitive Intelligence: Conduct deep strategic analysis of the
market landscape and develop “battle cards” and competitive positioning to empower
the sales team.
– Go-to-Market Execution: Create GTM strategies for new products, solutions, and
industry verticals, ensuring tight alignment across the revenue funnel with Sales,
Product, and Customer Success.
-Social Media & Communications: Control and execute the global social media strategy,
building strategic narratives and visualizations to engage both technical and business
audiences.
– Event Planning & Management: Oversee the planning and execution of industry events
and webinars to drive brand awareness and pipeline.MU
– Performance Measurement: Own the measurement and optimization of marketing
initiatives, including MQLs, SQLs, and the overall enterprise marketing funnel.
– Resource Management: Manage global marketing vendors, agencies, and budgets
effectively to maximize market impact.
