This key role will drive the development and execution of global and regional communication initiatives with a strategic focus on digital lead generation, content creation, branding, and campaign performance.
Key Responsibilities
Marketing Communications & Brand Stewardship
Plan and execute integrated communication strategies to support product launches, brand awareness, and revenue growth.
Ensure consistent brand messaging, tone, and visual identity across all product & marketing materials and channels.
Adapt and localize content for various global markets
Digital Marketing & Lead Generation
Own and manage lead generation activities through digital platforms including:
HubSpot for email marketing, automation workflows, landing pages, and lead nurturing campaigns.
Corporate website updates and optimization (via WordPress) to increase traffic, engagement, and conversion.
Social media platforms (e.g., LinkedIn, YouTube) with targeted campaigns to support pipeline growth.
Develop audience segmentation and persona-driven strategies to improve MQL acquisition and handoff to the sales team.
Web Content Management
Oversee the websites structure, content, and UX using WordPress, ensuring SEO optimization, campaign integration, and timely updates.
Launch product-specific landing pages and campaign microsites aligned with lead gen goals and sales enablement needs.
CRM, Automation & Campaign Management
Design, launch, and analyze multichannel marketing campaigns in HubSpot, integrating campaign performance tracking into Salesforce.
Collaborate with the sales team to optimize lead lifecycle stages, from acquisition to conversion, using real-time CRM insights.
Content Creation, Video & Visual Media
Support marketing content creation including brochures, case studies, product sheets, blog articles, and internal communications.
Lead video production and photoshoot projects, including planning, vendor coordination, creative oversight, and editing review.
Produce and repurpose engaging content tailored to different stages of the customer journey and sales funnel.
Event & PR Support
Support trade shows, virtual webinars, and product launches with digital and physical assets, messaging, and communications planning.
Contribute to public relations strategies, including the creation of media kits, press releases, and journalist outreach.
Analytics & Performance Reporting
Define KPIs for all communication and lead generation activities and report regularly on campaign performance, ROI, website traffic, conversion rates, and lead flow.
Use tools like Google Analytics, HubSpot dashboards, and Salesforce reports to generate actionable insights and improve strategy effectiveness.
Education in the fields of Marketing, Communications, Digital Media, or a related field. Bachelors degree an advantage
35 years of experience in marketing communications, digital marketing, or demand generation preferably in medtech, healthcare, or B2B environments.
Fluent in both Hebrew and English written and spoken.
Experience working in an international working environment
Proficient in:
WordPress for website management.
HubSpot for marketing automation, email campaigns, and lead nurturing.
Salesforce for CRM, lead tracking, and integration.
Strong content development skills, including marketing copywriting, content repurposing, and digital storytelling.
Experience coordinating video production and photoshoots for corporate and product marketing.
Strong organizational and project management abilities.
Ability to work in a highly dynamic environment
Excellent teamwork capabilities
Preferred
