Job Description
Teva OTC Business Unit is looking for a Category Manager to directly support the strategic development and tactical execution of Teva OTC BU's growth in Hungary. We're looking for a creative, smart, and agile marketer who can work within a team. You will work on a full range of marketing initiatives with the ultimate goal of ensuring sales value & profit growth.
Versatility is key, the ideal candidate has proven creative marketing skills, communication orientation, and analytical aptitude in tracking marketing performance.
Qualifications
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…
• Create and execute marketing strategy in various formats, with end goal of increasing marketing KPIs
• Create and execute the yearly brand activity plan in line with BU strategies in order to deliver brand targets in tight collaboration with trade and sales team
• Understanding & proactive generation of insights via closeness with consumers, experts and shoppers, pharmacists and patients to help activation and feedback the category team
• Coordinate and implement communication strategy, including planning campaigns on all channels (TV, on-line, other)
• Manage working with creative, media, PR and performance agencies under the close supervision of the BU Marketing Director
• Closely monitors market, own and competition’s performance, prepares market analysis
• Tracks closely the OTC brands A&P budget and ensures spending is fully under control
• Prepares monthly consumption forecasts
• Support BD team as needed on key marketing projects
• Manage go-to-market marketing activities related to new feature/product launches for the consumers
• Works closely and builds strong relationships with numerous inner stakeholders
• Support the roll-out of the strategy of European OTC team and feed them with local insights
