Were hiring an experienced User Acquisition lead to head our Paid Social team and drive revenue growth through various social marketing channels.
As the Paid Social UA Team Lead, youll be responsible for strategy, execution, and performance across platforms like Meta, TikTok, Snapchat, and more. This includes optimizing spend, analyzing campaign performance, running tests, and managing relationships with external media partners.Youll also contribute to B2C performance management and collaborate with the broader marketing team to achieve business goals.
The ideal candidate has deep expertise in Growth Marketing, hands-on experience with multiple paid media channels, and a proven track record of launching successful campaigns and onboarding new platforms.
What you will be doing
Define our user acquisition paid social channel strategy & execution
Explore, recommend, and execute marketing campaigns across a variety of paid social channels across apps & web
leading a team of Social and growth UA campaign managers
Identify and define projects for Marketing Growth
Collaborate with teams spanning from Creative, Analytics and Product Marketing
Have ownership of a substantial testing budget to hit new channel acquisition company targets
Work with our Media partners representatives to increase scale & efficiency.
As the Paid Social UA Team Lead, youll be responsible for strategy, execution, and performance across platforms like Meta, TikTok, Snapchat, and more. This includes optimizing spend, analyzing campaign performance, running tests, and managing relationships with external media partners.Youll also contribute to B2C performance management and collaborate with the broader marketing team to achieve business goals.
The ideal candidate has deep expertise in Growth Marketing, hands-on experience with multiple paid media channels, and a proven track record of launching successful campaigns and onboarding new platforms.
What you will be doing
Define our user acquisition paid social channel strategy & execution
Explore, recommend, and execute marketing campaigns across a variety of paid social channels across apps & web
leading a team of Social and growth UA campaign managers
Identify and define projects for Marketing Growth
Collaborate with teams spanning from Creative, Analytics and Product Marketing
Have ownership of a substantial testing budget to hit new channel acquisition company targets
Work with our Media partners representatives to increase scale & efficiency.
Requirements:
Bachelors degree in Marketing, Engineering, or related field with a strong academic record
3+ years of proven experience in performance marketing, including at least 2 years of hands-on campaign management with budgets of $250K/month or more
Proven background with experience building and presenting marketing business cases
Experience with social media paid channels (B2C and mobile app experience a plus)
Experience with Analytics in Product Marketing and the ability to collaborate with stakeholders in these teams
Team management experience – Advantage
Outstanding organizational skills, project management skills, and the ability to multitask.
Bachelors degree in Marketing, Engineering, or related field with a strong academic record
3+ years of proven experience in performance marketing, including at least 2 years of hands-on campaign management with budgets of $250K/month or more
Proven background with experience building and presenting marketing business cases
Experience with social media paid channels (B2C and mobile app experience a plus)
Experience with Analytics in Product Marketing and the ability to collaborate with stakeholders in these teams
Team management experience – Advantage
Outstanding organizational skills, project management skills, and the ability to multitask.
This position is open to all candidates.
