As a Sr. Product Marketing Manager you will…
Be responsible for taking Connect portfolio to market successfully.
Build a deep understanding of the industry, competitors, market and guide product roadmap.
Develop messaging and positioning that is clear, differentiated and monetizable
Arm sales with the tools and content with which they can be successful.
Plan, implement, measure your impact and work with partner groups to improve campaigns: launches, lead generation, sales generation, awareness…
Put systems in place, monitor and report on the effectiveness of marketing activities
PR / AR coordination with Comms and AR managers as you act as a spokesperson for your product and solution
Support:
Marketing campaigns with sales activities
Marketing campaigns with partners
Events & webinars (support)
Work on paid and social media promotion
7 plus years of relevant experience and have also been an intrapreneur at another organization.
Strong enterprise marketing background, to invigorate sales-led motions
Strong drive and energy, a proactive stance, and a sense of ownership for his/her product
Growth mindset – you are not afraid to think big and take on risks.
Willingness to roll up your sleeves.
A strong work ethic, and personal interests aligned with the field of software technology.
Proven analytical skills, and ability to assess opportunities and make decisions on ROI/advantages of programs & investments.
Track record of delivering strong results and innovation in the technology area (ideally with some SaaS, software, platform, and/or IoT experience).
Exceptional verbal and written communication skills and proven ability to write about technology and the tech landscape.
Ability to work and thrive in a self-starter, fast-paced and changing environment
Love for diverse work assignments and for the opportunity to try new approaches and overcome challenges.
