The opportunity
The position is responsible for the HCP strategy, evaluation of market conditions, identification of issues and opportunities within the therapeutic category (CNS/Neurology) to develop campaigns/tactics which target Health Care Providers (HCPs) aligned with the overarching brand strategies and objectives. The Associate Director reports to the Marketing Director and works with internal Teva colleagues, sales coworkers and agency partners to develop HCP content and prepare for their implementation and launch.
How you’ll spend your day
HCP Strategy and Tactics
Implement the overall marketing strategy including brand positioning, messaging, and target audience identification.
Work closely with all agency partners to lead the creation and execution of integrated marketing campaigns across various channels, including digital, print, personal, non-personal, congresses and other relevant platforms
Identify and pursue opportunities to drive brand growth
Diagnose obstacles to brand growth and work collaboratively to provide solutions
Assist in the annual brand planning process
Manage and coordinate all HCP and KOL programs and efforts
Brand Management
Analyzes market data and information to make informed decisions
Collaborate with cross-functional teams, (Market Access, Sales, Operations, Medical, PARC) to ensure alignment and maximize the impact of marketing initiatives.
Manage and optimize the marketing budget to ensure efficient allocation of resources and maximize return on investment.
Responsible for the promotional approval process of materials
Follow all policies and procedures
Evaluate and maximize ROI on marketing projects/programs
Ability to manage people and processes without a direct reporting structure
Customer Facing Interactions (Internal and External to Teva)
Conduct Sales Force Ad Boards
Brand liaison to all customer facing teams
Works collaboratively with internal and external partners to ensure flawless execution of the brand plan
Sales Training
Market Access
Agencies
Other teams and team members as needed
Attend HCP customer meetings as well as other business related meetings and congresses
Deliver effective and informative presentations to customer facing functions and Sr. Management
