The opportunity
As Senior Director OTC Sales & e-Commerce Excellence, you will shape the future of Teva's OTC sales channel strategy, including e-Commerce and Mass Market. You will ensure that countries are equipped with the right sales capabilities to support our ambitious OTC growth plans in Pivot to Growth. Your role will involve scaling highly effective ‘Visibility’ plans implemented across our key brands in all countries and ensuring all sales materials are meeting best practices and are integrated in our overall brand plans.
How you’ll spend your day
Strategy Development: Design and lead the OTC sales strategy and plan, ensuring the right selling capacity, customer targeting, right capability to win in key channels.
Investment Decisions: Evaluate, prioritize, and decide on sales investments to maximize business impact.
Market Collaboration: Work closely with country sales leaders to ensure to execute the sales strategy in markets to deliver sales targets, and build capability required to deliver sales activities (Distribution, Recommendation, and Visibility).
Sales Interventions: Engage key countries on sales intervention and investments to share expertise and ensure that standard of execution required to step change performance on the fastest timings.
Sales Force Efficiency: Ensure SFE analysis is conducted and refreshed in key markets, ensuring selling is smartly deployed to deliver the highest return at optimal efficiency. This includes optimizing GTM, segmentation and targeting, sales sizing and activity system mapping.
Toolbox Deployment: Design and deploy commercial and professional customer and category toolboxes to all markets for key brands that are multi country to meet with company required processes and timings. This includes guidance and materials for all commercial elements including pricing, promotions, display, shelving, merchandising, trial and recommendation
Training Strategy: Develop the regions training strategy and plan to improve face to face and Key Account selling and commercial excellence.
Trade Principles & Pricing: Ensure trade principles and pricing strategy is in place in all markets, makes necessary interventions to ensure compliance and delivers trade spending efficiencies.
Commercial Management: Ensure the right commercial management of regional key accounts and industry associations.
Customer Engagement: Identify pilots and alternative more cost-effective approaches to connect and increase business with customers.
Measurement & Tracking: Establish measurement and tracking systems in alignment with the markets, ensuring selling is continually directed to deliver targets. This includes aligning CRM systems.
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