We are looking for a SEM Specialist.
This role will support the continued growth of our awareness and user acquisition channels, with a focus on paid search channels. You will help drive an integrated marketing approach by owning end-to-end our SEM [Google/Bing] activity.
In addition, you will have the opportunity to collaborate closely with other teams within the marketing org as well as product, finance, analytics, and creative teams to build and implement strategic initiatives that drive value for both our members and our company.
Here are a few of the things you will do:
Own the day-to-day management of high budget, paid search campaigns.
Perform thorough data analysis to uncover trends, optimization opportunities and efficient budget allocation that will drive performance and scale.
Perform market, keyword, and competitor research to establish the most effective SEM strategy in alignment with the company's strategic objectives.
Create and present insightful and actionable reports using data analysis and visualization
Work alongside the creative design team and iterate on high performing ads, develop new testing frameworks and present learnings.
Gain mentorship in Google ads platform channels and best practices. Youll work closely with our partners at Google and other platforms to better optimize the account, with access to beta product opportunities and specialty workshops.
This role will support the continued growth of our awareness and user acquisition channels, with a focus on paid search channels. You will help drive an integrated marketing approach by owning end-to-end our SEM [Google/Bing] activity.
In addition, you will have the opportunity to collaborate closely with other teams within the marketing org as well as product, finance, analytics, and creative teams to build and implement strategic initiatives that drive value for both our members and our company.
Here are a few of the things you will do:
Own the day-to-day management of high budget, paid search campaigns.
Perform thorough data analysis to uncover trends, optimization opportunities and efficient budget allocation that will drive performance and scale.
Perform market, keyword, and competitor research to establish the most effective SEM strategy in alignment with the company's strategic objectives.
Create and present insightful and actionable reports using data analysis and visualization
Work alongside the creative design team and iterate on high performing ads, develop new testing frameworks and present learnings.
Gain mentorship in Google ads platform channels and best practices. Youll work closely with our partners at Google and other platforms to better optimize the account, with access to beta product opportunities and specialty workshops.
Requirements:
An accomplished SEM specialist with at least 2 years of experience in a global product company, SaaS an advantage.
Demonstrated experience in successfully scaling and optimizing paid search activity.
A robust business orientation and exceptional analytical skills. You are able to demonstrate a strategic mindset, a keen understanding of business operations, and the ability to analyze complex data to drive informed decision-making.
An eye for detail in all aspects of campaign management.
You have strong excel or Google Suite skills and are comfortable with giving presentations.
You are an excellent communicator with strong collaboration skills. You thrive in a fast-paced, dynamic environment.
An accomplished SEM specialist with at least 2 years of experience in a global product company, SaaS an advantage.
Demonstrated experience in successfully scaling and optimizing paid search activity.
A robust business orientation and exceptional analytical skills. You are able to demonstrate a strategic mindset, a keen understanding of business operations, and the ability to analyze complex data to drive informed decision-making.
An eye for detail in all aspects of campaign management.
You have strong excel or Google Suite skills and are comfortable with giving presentations.
You are an excellent communicator with strong collaboration skills. You thrive in a fast-paced, dynamic environment.
This position is open to all candidates.
