A day in the life and how youll make an impact:
Customer Journey Mapping – Analyzing touch points within the organization and capitalizing on commercial opportunities.
Initiate & manage engagement, retention and email campaigns from A to Z: planning, execution, analysis and optimization of both one-time and lifecycle campaigns, including segmentation, content, design and deliverability. Work closely with internal teams including product teams, designers, copywriters, etc. to create high quality, effective marketing materials that align with the overall brand and product strategy.
Analyze, monitor and optimize key performance metrics on a weekly, monthly and quarterly basis and communicate the results and conclusions to management.
Identify and implement new tests and strategies, continually seeking to innovate to drive improved results
Ensure all campaigns comply with industry policies, best practices and technical deliverability.
Qualifications:
2-4 years of relevant experience.
Excellent English and communication skills.
Firm understanding of segmentation, messaging and strategy.
Experience in creating lifecycle email flows.
Solid understanding of both technical and creative sides of email marketing and marketing concepts.
Data driven, continually seeking to innovate to drive improved results.
Ability to multitask and meet tight deadlines.
Flexibility and ability to adapt in fast-paced environments.
Hands-on experience with HTML, or equivalent experience working with developers to create responsive email templates that look great across email clients – Advantage.
Familiarity with Salesforce and Pardot – Advantage.
Experienced at delivering multi-channel campaigns – Advantage.
Bonus points:
Familiarity with Salesforce and Pardot.
Experienced at delivering multi-channel campaigns.
