Through innovative technology and AI-driven solutions, reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chainfrom product design and manufacturing to optical lens production and digital experience.
In this hybrid role, you will play a key part in our retention and growth initiatives, owning and leading critical areas such as win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation. Youll also be responsible for orchestrating and executing multi-channel retention campaigns through email, SMS, push notifications, and more to engage and convert customers. As the go-to person for retention initiatives, you will work cross-functionally to drive business impact and customer loyalty.
Own, develop, and lead key retention marketing initiatives, becoming the companys expert in win-back strategies, post-purchase engagement, replenishment reminders, and customer reactivation.
Plan, execute, and optimize multi-channel retention campaigns (email, SMS, push notifications, etc.), ensuring the right message reaches the right customer at the right time.
Leverage AI tools like ChatGPT to refine automation, enhance customer journeys, and personalize messaging.
Conduct customer segmentation based on demographics, behavior, and purchase history to deliver targeted communications.
Craft compelling product messaging, positioning, and storytelling that highlight the value of our offerings.
Work cross-functionally with marketing, product, and design teams to align automation efforts with business objectives.
Optimize automated email workflows, lifecycle campaigns, and customer journey touchpoints using marketing automation platforms.
Lead A/B testing and performance analysis, continuously improving key metrics like deliverability, open rates, and conversions.
Stay ahead of market trends, customer insights, and industry benchmarks to refine marketing strategies.
Provide data-driven insights and performance reports, offering recommendations for ongoing optimization.
1+ years of experience in online marketing (eCommerce preferred), including CRM, lifecycle, performance, or content marketing.
Hands-on experience with marketing platforms and automation tools, such as Google Ads, Facebook Ads, Klaviyo, Braze, HubSpot, or Marketo or a strong willingness to learn.
A highly motivated, proactive mindset this is the most important part. Were looking for someone who takes ownership, pushes boundaries, and thrives in a fast-paced environment.
Passion for customer engagement and retention, with a data-driven approach to decision-making.
Creative and analytical skills to develop compelling marketing campaigns, test strategies, and optimize performance.
Strong storytelling, copywriting, and communication skills in English.
HTML/CSS proficiency for email customization (a plus).
Highly organized and detail-oriented, with the ability to manage multiple projects at once.
