We are looking for an experienced and talented Retention Marketing Manager. In this role, you will be taking part in building the retention and lifecycle machine.
You will create marketing campaigns for millions of users around the world for our successful products and be responsible for driving growth via email, push notifications, and in-app communication channels.
What you will be doing:
Develop business and marketing plans and strategies designed to increase user lifecycle, revenue growth, engagement and value of users.
Plan and execute retention and conversion initiatives for segmented or mass market populations.
Analyze, monitor and optimize all activities based on key marketing and business KPIs.
Work and collaborate with multiple departments and focal points, such as design, BI, product and more to ensure cohesive strategy and execution.
Design and implement user lifecycles from ideation to execution with continuous testing, monitoring, analysis and optimizations where needed.
You will create marketing campaigns for millions of users around the world for our successful products and be responsible for driving growth via email, push notifications, and in-app communication channels.
What you will be doing:
Develop business and marketing plans and strategies designed to increase user lifecycle, revenue growth, engagement and value of users.
Plan and execute retention and conversion initiatives for segmented or mass market populations.
Analyze, monitor and optimize all activities based on key marketing and business KPIs.
Work and collaborate with multiple departments and focal points, such as design, BI, product and more to ensure cohesive strategy and execution.
Design and implement user lifecycles from ideation to execution with continuous testing, monitoring, analysis and optimizations where needed.
Requirements:
A minimum of 4 years of experience in Retention marketing, Lifecycle marketing, email marketing, preferably from a B2C company.
A data-driven, analytical person with the ability to motivate stakeholders to drive goals and solve problems.
B.A/B.Sc degree in marketing, Business administration, Communications or any other relevant field.
Detail oriented, out of the box thinker with the ability to drive multi-faceted projects and people.
A marketing strategist who can derive insights, recommendations, and action plans from qualitative market trends, consumer feedback, internal feedback, and large data sets.
A great communicator and team player with a contagious can-do attitude.
High level of English – written and spoken.
HTML, Social media avid users and Dashboard knowledge (e.g. Tableau)- A plus.
A minimum of 4 years of experience in Retention marketing, Lifecycle marketing, email marketing, preferably from a B2C company.
A data-driven, analytical person with the ability to motivate stakeholders to drive goals and solve problems.
B.A/B.Sc degree in marketing, Business administration, Communications or any other relevant field.
Detail oriented, out of the box thinker with the ability to drive multi-faceted projects and people.
A marketing strategist who can derive insights, recommendations, and action plans from qualitative market trends, consumer feedback, internal feedback, and large data sets.
A great communicator and team player with a contagious can-do attitude.
High level of English – written and spoken.
HTML, Social media avid users and Dashboard knowledge (e.g. Tableau)- A plus.
This position is open to all candidates.
