We are looking for a Product Marketing Manager.
Responsibilities:
Develop a deep and thorough understanding of our products, personas, clients, competitors and industry trends
Establish key product positioning, messaging, and competitive differentiation across our full product portfolio that captures the why for each segment
In conjunction w. Product, regularly conduct market research, competitive research, and customer research, using findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiation
Implement robust GTM strategies, focusing on consumers, SMBs, and enterprise customers. The focus will be on driving revenue, expanding market share, and communicating about product releases,
Collaborate closely with the US based-marketing, customer success and sales team to create compelling sales tools, materials, and presentations to effectively communicate the key value of our products & solutions
Lead the creation of product-related content including website copy, case studies, whitepapers, webinars, and blogs that drive demand generation and customer engagement
Work alongside Product team to create copy within our products
Develop successful go-to-market strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunities
Track and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement.
Responsibilities:
Develop a deep and thorough understanding of our products, personas, clients, competitors and industry trends
Establish key product positioning, messaging, and competitive differentiation across our full product portfolio that captures the why for each segment
In conjunction w. Product, regularly conduct market research, competitive research, and customer research, using findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiation
Implement robust GTM strategies, focusing on consumers, SMBs, and enterprise customers. The focus will be on driving revenue, expanding market share, and communicating about product releases,
Collaborate closely with the US based-marketing, customer success and sales team to create compelling sales tools, materials, and presentations to effectively communicate the key value of our products & solutions
Lead the creation of product-related content including website copy, case studies, whitepapers, webinars, and blogs that drive demand generation and customer engagement
Work alongside Product team to create copy within our products
Develop successful go-to-market strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunities
Track and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement.
Requirements:
5+ years experience in a similar capacity successfully launching and growing EdTech and/or SaaS products
Native English Speaker (Must have)
Excellent written and verbal communication skills with a strong ability to create compelling product messaging and positioning that drives adoption
Highly entrepreneurial with a strong desire to learn and grow
Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead
Youand those around youwould label yourself as intuitive, analytical and naturally curious, and not shy about trying new things
Highly organized with keen attention to detail
Experience working in a fast-paced, team environment
Ability to work in office 2-3 times per week
5+ years experience in a similar capacity successfully launching and growing EdTech and/or SaaS products
Native English Speaker (Must have)
Excellent written and verbal communication skills with a strong ability to create compelling product messaging and positioning that drives adoption
Highly entrepreneurial with a strong desire to learn and grow
Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead
Youand those around youwould label yourself as intuitive, analytical and naturally curious, and not shy about trying new things
Highly organized with keen attention to detail
Experience working in a fast-paced, team environment
Ability to work in office 2-3 times per week
This position is open to all candidates.
