In this role you will
Lead and mentor a team of content creators, including writers, researchers, and project managers, with a view toward scaling the team as our content needs grow
Develop and execute content strategies across all product lines to provide both practical guidance and emotional support to users
Oversee the creation of high-quality, impactful content across multiple formats (short- and longform text, video, audio, checklists) that directly supports our users through difficult times
Implement measurement frameworks to track content performance and continuously optimize for impact and user engagement
Manage localization and translation processes to expand our contents reach into new markets
Collaborate closely with Product, Design, and Research teams to ensure that content aligns with user needs and business goals
Lead the integration of AI tools for content research, creation, and editing while maintaining Empathy's authentic voice and high standards
Set and maintain content quality standards, style guidelines, and tone of voice across all product touchpoints
5+ years of experience in content leadership roles, with a background in product content, marketing, editorial, or growth
Native English proficiency
Proven track record of building and managing high-performing content teams
Strong understanding of content measurement and optimization techniques with a focus on driving user impact
Experience with content creation across multiple formats (written, audio, video)
Exceptional editing skills with meticulous attention to tone, style, and emotional nuance
Experience in content localization and translation management
Familiarity with AI tools for content creation and research
Proficiency with mobile app ecosystems and digital product development
Strong project management skills and experience with relevant tools
Exceptional communication and interpersonal skills
