The ideal candidate will possess a robust analytical mindset, extensive experience in data analysis, and a proven ability to derive actionable insights from complex datasets.
This role is pivotal in influencing our marketing-retention strategies and enhancing business performance through deep, data-driven analysis.
What youll do:
Data Analysis: Conduct in-depth analysis of down of funnel data to uncover trends, patterns, and opportunities for existing self-served customers. Translate these findings into actionable business insights and strategic recommendations for senior management.
Reporting: Develop, refine, and maintain sophisticated dashboards, reports, and visualizations to monitor KPIs such as retention, onboarding, adoption, customer satisfaction, cost to serve, and ROI.
Insights Generation: Provide detailed and actionable insights to drive strategic retention decisions. Focus on both proactive and reactive analysis to support continuous improvement and innovation in marketing strategies.
Collaboration: Partner with cross-functional teams, including marketing, data, sales, finance, and operations, to understand their data needs and deliver tailored analytical support for various marketing initiatives.
Support: Offer high-level analytical support for strategic retention projects, including customer segmentation, customer journey mapping, and performance optimization.
Education: Bachelor's degree in Business, Economics, Statistics, Computer Science, Industrial Engineering, or a related field. A master's degree is a plus.
Experience: Minimum of 3+ years of experience in business intelligence, data analysis, or a related field, with a strong preference for candidates with a background in marketing analytics/Sales analytics/Funnel analytics.
Technical Skills: Proficiency in BI tools (e.g., Tableau, Power BI, Looker) and SQL. Advanced skills in data visualization and experience with event-based tools such as Amplitude and Segment.
Analytical Skills: Exceptional analytical and problem-solving skills with a demonstrated ability to interpret complex data and generate actionable insights.
Communication: Excellent communication and presentation skills, with the ability to convey complex analytical concepts to non-technical stakeholders.
