Youll take ownership of our lifecycle programs, working across email, website personalization (Drift, Trendemon, Navatic, Mutiny), and retargeting campaigns to optimize the lead journey and drive pipeline growth. Your work will be guided by clearly defined KPIs and aligned with company goals, using journey mapping, segmentation, and campaign automation to deliver meaningful engagement at scale.
This is not a customer marketing roleit's all about turning leads into revenue opportunities. If you're someone who thrives on strategic ownership, cross-functional collaboration, and performance-driven marketing, wed love to hear from you.
4+ years of experience in lifecycle, email, or CRM marketing, preferably within B2B SaaS organizations with a focus on lead lifecycle, demand generationת CRO, or email/CRM strategy.
Proven track record of designing and executing nurture/automation programs that drive measurable improvements in conversion rates and prospects retention.
Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Marketo experience is a plus.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Deep understanding of B2B user journey mapping and optimizing touchpoints throughout the funnel
Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
Exceptional communication and collaboration skills, with experience working cross-functionally in a dynamic environment.
Comfortable working in a fast-paced environment with high standards and clear business impact
